VP, Turner Ad Sales (Branded Content Sales) in New York, New York | DiversityInc Careers

VP, Turner Ad Sales (Branded Content Sales)

What part will you play?
Turner is looking for a VP of Portfolio Branded Content Sales to lead a team of portfolio digital content account executive, driving new, idea-led partnerships with marketers.
The VP will be responsible for representing branded content ideas from Turner's Entertainment Portfolio (e.g., Adult Swim, Team Coco, Cartoon Network); creative capabilities (e.g., multiple brand studios) and platforms (TV, social, digital, VR/AR, events, etc.).
  • He/She will leverage their wide range of relationships with clients and content decision makers, especially those new to Turner.
  • The VP will work closely with Turners entertainment branded content studio as well as Turner Ignite's Content Partnerships' development, activation and social teams to ensure his/her team is a) armed with valuable, custom creative ideas and activations for brands; and b) can activate them everywhere our audiences consume our content, with a special focus on social media.
  • The VP will work directly for Turner's SVP, CRO Digital Sales Strategy with dotted line reporting to Sales EVPs. What will you be doing? Drive revenue with cross-portfolio branded content programs that can be distributed across social, digital, TV and events
  • Translate Branded Content sales plans and goals to sales team
  • Deliver on revenue budget requirements & drive revenue through key clients/agencies who invest in content marketing initiatives
  • Partner with Turner's entertainment branded content studio
  • Work closely with Content Partnerships and Launchpad, Turner's internal social agency, to bring new branded content products and solutions to advertisers
  • Develop strong advertiser relationships in the branded content space Direct accounts from proposal through post-analysis, while collaborating with other sales teams to ensure best possible client experience
  • Create and present proposals to secure business, utilizing guidelines set by Turner's strategy and planning teams
  • Speak knowledgeably to a wide range of content solutions, from a wide range of Turner properties, platforms and capabilities
  • Keep the interests of Turner's properties, and fans, in mind at all times
  • Develop and maintain stable relationships with operations and sales support groups within the company
  • Maintain strong working knowledge of Turner Ignite's and Turner Research's products
What do we require from you?
  • Deep content-led, "digital native" sales experience - with track record of regularly exceeding sales goals
  • Strong ability to demonstrate leadership both internally and externally
  • Experience working on business with disruptive revenue growth expectations
  • Experience leading a team of sellers
  • Ability to think strategically with understanding of the "big picture"
  • Strong management and organizational skills
  • 10+ years of experience developing senior brand client and content/creative/digital/social agency relationships
  • Deep Understanding of how to monetize branded content, especially in social media.
  • Deep Understanding of the creative development, sell thru and activation process for branded content
  • Strong knowledge of digital and social content marketplace, gained thru experience
  • Entrepreneurial and/or startup experience
  • Combined with experience working at a big media company a plus 
Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. CES2019