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VP, Product Marketing

Posting
Job Title
VP, Product Marketing Time Warner
Division
Turner Business Unit_TBS ADSAL Industry Advertising
Cable/Broadcast Television Networks
Games – Development & Publishing
Online Content/Services
Area of
Interest
Ad Sales Location United States - New York - New York Requisition # 163730BR Position
Type
Full Time Posting Job Description Duties: About Turner Portfolio Solutions. The Turner Portfolio Solutions team sits within the Ignite division; A team combining the best of Content and Data to deliver strategic solutions to advertisers at scale. We work across all of the Turner brands and platforms to curate the best of the portfolio for advertisers, while ensuring that we are delivering an experience that's also great for consumers. What part will you play? The VP, Product Marketing role reports directly to the SVP Content Partnerships, Turner Portfolio Solutions, and the person taking on the role will lead this newly created, dedicated product marketing function; setting the bar for the go-to-market strategy tied to ad sales specific products ranging in scope and functionality from social insights and activation, to audience targeting, to VOD and OTT, to new ad models across linear and digital, and how these products are positioned, packaged and delivered to internal and external audiences. From education to optimization - consistency across the product marketing lifecycle is key in the success of scaling these nascent products to the next level. What will you be doing? - Owning the go-to-market strategies of distinct ad sales products including insights, competitive research, market planning, positioning and impactful storytelling - Working as a clear, concise and organized cross-functional leader - liaising with Product Managers, Content Partnerships, Research, Sales, Design, PR, and senior leaders across the Turner Portfolio to deeply influence how our ad sales products are perceived in the market - Delivering differentiated product messaging, value propositions and features/benefit statements as compelling collateral to support product optimization and launches, and drive adoption - Collaborating with internal teams to lead internal trainings of said products - Understanding the market, competition, customer pain points, and creative trends to build go-forward recommendations based on changing landscape - Working closely with Content Partnerships and Sales in achieving conversions and upsell by understanding all stages of the product lifecycle - Working closely with Product Managers to optimize product offerings based on feedback from internal teams, customers and competition - Identify opportunities for new revenue streams in creating and deploying new ad products, strategic partnerships and monetization strategies

Qualifications: What do we require from you? - A team player mentality; collaborator, problem solver, and person comfortable with cross-discipline / cross-functional work in a matrixed organization - The ability to thrive in a fast-paced, rapidly-changing, and energetic organization - Confidence, creativity and a strategic mindset in delivering information to internal and external stakeholders - Strong PowerPoint skills, stellar writing, ability to successfully communicate complex information to internal and external stakeholders - 10+ years of experience in product marketing and/or relevant marketing, product management, or business experience - A desire to be ahead of the trends, and always learning - Excited to come to work every day - proud to represent an amazing portfolio of products in the marketplace, while working with the best people in the business - Ready to be a respected and valued member of an enthusiastic, kick-a$$ team navigating change and forging new ground in the Turner organization - BA/BS degree, MBA a plus Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.