VP, Marketing Operations Enablement and Innovation in Charlotte, North Carolina | DiversityInc Careers
This job has expired and you can't apply for it anymore. Start a new search.

VP, Marketing Operations Enablement and Innovation


Since 1918, it has been TIAA's mission to serve, our ability to perform and the values we embrace that make us a different kind of financial services organization. We're dedicated to serving the financial needs of those in the academic, medical, cultural, governmental and research fields, and committed to helping make lifetime financial well-being possible for them.

By building a culture that allows all employees to contribute their unique talents and skills, we're able to provide our customers with fresh ideas and distinct perspectives to help them achieve their goals. We believe a diverse and inclusive workforce is one of our greatest strengths and a key measure of our success*.

For more information about TIAA, visit our website.


This function will aggregate and synthesize marketing operational data to create multi-level reporting to empower marketing leaders, measure operational performance to identify opportunities to drive efficiency, and ensure success of enterprise programs through project management and change management discipline and practices.


oBuild management reporting capability as core function essential to marketing

operations, ensuring systemic connection to business goals and strategic


oEnsure project management rigor to enterprise marketing and

communications initiatives

oGuide change management practices across marketing

oAnalyze KPI trends to identify and implement process and workflow

improvement opportunities

oEstablish capacity planning capabilities to manage demand across the


*Develop roadmap of prioritized marketing and communications technology

capability investments in partnership with IT

*Align and rationalize marketing platforms to increase seamless integration

within marketing operations processes

*Identify opportunities to best leverage existing capabilities broadly across

marketing enterprise (e.g. increase marketing operations automation)

Management/Leadership Responsibility:

Yes. Role will directly manage 4-5 employees and indirectly manage 8-10 employees. The functions managed by the direct reports: Metrics and Reporting, Marketing PMO/Change Management, Process Design and Measurement, Workflow Design and Management, and Capabilities and Innovation.

Budget Responsibility:

Yes, the position will have responsibility for managing an operating budget of approximately $4M.


TIAA is committed to transforming marketing execution and this position is critical to leading change across several marketing operations functions. Introduction of a Metrics and Reporting function focused on measuring and analyzing operational efficiency enables data-driven investments and trade-off decisions across the businesses. Expansion of Change Management practices ensures adoption and sustainability as we continually change and adapt to remain relevant marketers who engage customers in ways that are most meaningful to them. This position is also responsible for evolving our processes to make marketing delivery more simple and reducing the time to market.

Problem Solving:

Aggregation and synthesis of data, definition of KPIs and creation of meaningful reports will require analytical skills and the ability to make the complex data environment simple.

Functional Knowledge:

*Process design

*Process measurement

*Report automation

*Data aggregation

*Capacity Planning

*Ability to assess current marketing capabilities and tools against future state

needs to close gaps

Business or Industry Expertise:

*General knowledge of diversified financial services industry preferred

*Detailed knowledge of marketing process required

*Detailed knowledge of marketing technology products and tools

Interactions/Interpersonal Skills:

*Partner closely with marketing operations leadership to establish KPIs and

identify areas of improvement

*Collaborate with Finance and Analytics areas to build connections to business

and financial outcomes

*Credible and objective resource to marketing leaders as they make data-driven


*Partner closely with marketing stakeholders and IT leadership to evolve



Required Skills:

o BA/BS required

o 10+ years Leading teams responsible for quantitative analyses

o Strong understanding of operational data and reporting

o Tableau

o Direct experience with marketing function

Desired Skills:

o 10+ years Six Sigma Certification

o General knowledge of diversified financial services industry

o Strong working knowledge of modern marketing technologies

o Master's Degree

o Excellent communication skills

o Process design

o Process measurement

o Report automation

o Data aggregation

o Capacity Planning

o Strong ability to influence

o Able to manage multiple high priority tasks or projects at a single time

Equal Employment Opportunity is not just the law, it's our commitment. Read more about the Equal Employment Opportunity Law.

If you need assistance applying due to being visually or hearing impaired, please email Careers Help.

This organization is an equal employment opportunity (EEO) employer, dedicated to maintaining a work environment free of bias, harassment, discrimination and retaliation. As an EEO employer, this organization expressly prohibits discrimination, harassment, and retaliation on the basis of race, creed, ethnicity, color, age, religion, sex, sex stereotype, pregnancy (including childbirth, breastfeeding or related medical conditions where applicable), sexual orientation, gender, gender identity, gender expression, transgender, marital status, national origin, ancestry, physical or mental disability, requesting a reasonable accommodation based on mental or physical disability, medical condition (as defined by applicable law), genetic history and information, citizenship status, military or veteran status, or any other status protected by federal, state, or local law or ordinance or regulation (collectively referred to here as 'protected characteristics').

*©2016 Teachers Insurance and Annuity Association of America (TIAA), 730 Third Avenue, New York, NY 10017