VP, Head of Global Marketing Programs, PGIM in Newark, New Jersey | DiversityInc Careers

VP, Head of Global Marketing Programs, PGIM

About the position

PGIM, the global investment management businesses of Prudential Financial Inc., is one of the world’s leading money managers. With offices in 15 countries and over $1 trillion in assets under management, clients rely on our risk management expertise, intellectual capital and creative solutions to realize their investment objectives. Our distinct multi-manager model delivers a broad suite of actively-managed solutions in the areas of public and private fixed income, equities, alternatives and real estate to serve our clients’ needs. We are passionate about delivering investment returns for our clients and dedicated to our greatest asset – our people. Learn more about who we are and how we can work together, please visit: www.pgim.com

The PGIM Marketing team is looking for a Head of PGIM Global Marketing Programs to join our team. You will work in close partnership with key areas across the organization to lead marketing program identification, development and execution in support of the PGIM brand. You will need a deep knowledge of the global institutional investment landscape and an understanding of client segments/needs to be able to translate them into successful marketing program strategies that get results. You will report to PGIM’s Chief Marketing Officer.

What you will be doing:

  • Developing and executing marketing programs that support the PGIM brand, such as Defined Contribution, ESG and Impact Investing, Alternatives, among others.

  • Defining client segmentation strategies that meet multi-regional needs.

  • Administering the life cycle of all global marketing initiatives and preparing effective strategies to position all processes according to country requirements and ensuring optimal support to all global strategies.

  • Developing and managing relationships with all marketing teams and developing effective strategies for individual countries.

  • Maintaining knowledge on all customer markets and preparing innovative plans for elevating brand awareness and global growth.

  • Collaborating with global communication and advertising departments to design various communication strategies, preparing reports and handling all communications with the Chief Marketing Officer and senior management to resolve all issues in the global marketing sphere.

  • Monitoring user experience and improving packaging in global markets, collaborating cross-functionally to develop strategic messaging and positioning that is then translated into marketing plans and collateral.

  • Partnering with the Head of Digital and Content to increase traffic and client engagement across web properties, search, display, email and social media.

  • Leading internal and external resources to ensure the timely and accurate execution of high quality marketing and communications in compliance with regulatory requirements.

  • Analyzing related competitive information and market data to evolve strategies for existing programs and building business cases for new ones.

  • Measuring and evaluating the short and long-term impacts and return on investment of programs.

  • Implementing corrective actions and continuous improvement of program strategy & design, as required.

  • Creating the industry survey submission strategy and handling submissions working with the Investment Operations team.

  • Bachelor’s degree required. MBA and/or CFA preferred.
  • Minimum of 10 years of experience in financial services marketing, preferably to institutional investors.
  • Deep knowledge of the global asset management industry and client segments.
  • Experience in running a global brand with a strong background in advertising, communications and marketing.
  • Exceptional interpersonal skills with shown success building relationships across all levels, internally and externally, and influencing multiple stakeholders to drive business decisions.
  • Ability to get results through flexibility and perseverance; ability to lead through complexity and change.

Characteristics that will help you succeed:

  • Strategic thinker
  • Creative
  • Self-motivated
  • Collaborative
  • Strong organizational savviness and intuition
  • Intellectually curious
  • Professional maturity
  • Sense of humor

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.