VP, Client Services in North Chicago, Illinois | DiversityInc Careers
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VP, Client Services

Vice President, Client Services - MTA

(Job Location: Chicago, IL) – 15823


Founded in 1923, Nielsen is the global authority on the consumer.  We help over 20,000 clients, from Coca-Cola to Walmart to Apple to Disney, in 105 countries understand consumers and grow their businesses, every day.  The company is organized into two areas: What Consumers Watch, serving media, telecom and tech industries; and What Consumers Buy, serving consumer goods, retail, financial services and automotive industries. 




Support planning and coordination of advertising activities of clients across verticals (predominantly consumer packaged goods) and their agencies, promoting their use of Nielsen’s multi-touch attribution (MTA) products, which help clients determine which of many impressions on a consumer led to a conversion/sale.  Prepare and deliver presentations to advertiser clients to educate on the value of MTA products and to enlist them as subscribers.  Review clients’ media plans and strategies, make recommendations regarding appropriate advertising measurement tools and cadence, and ensure that MTA subscription proposals are aligned to clients’ needs.  Collaborate with the product manager and product marketing teams to determine product development needs based on client utilization, feedback and servicing teams’ input.  Create strategy with client leads across verticals to expand MTA beyond consumer packaged goods to retail and additional verticals.  Develop strategy regarding pricing, delivery and positioning for MTA products relative to other Nielsen solutions. Collaborate with the Marketing Effectiveness client team leads and internal teams on an aligned go-to-market approach.  Collaborate with MTA analytics team to ensure the highest caliber client service, insights and delivery.  Supervise 1 manager responsible for sales of MTA products and oversee (without supervisory authority) 2 subordinate managers on the MTA delivery and implementation team in connection with client project setup.  Travel domestically up to 12 times per year for 1-2 days per trip.  Involves the opportunity to telecommute from home from within the Chicago area up to 4 days per week, as feasible.





Minimum Requirements:


  • Master’s degree in economics or business administration or a related field (foreign equivalent degree acceptable), plus 4 years of experience in media planning, buying and allocation (would also accept a bachelor’s degree plus 6 years of post-baccalaureate progressively responsible experience).
  • This must include at least 1 year of experience with the following:
    • digital media analytics;
    • quantitative analysis;
    • market mix modeling;
    • managing and developing business-to-business relationships with senior-level client contacts;
    • communicating with clients to understand their needs and creating solutions to meet client needs;
    • identifying potential markets and pitching to potential clients to develop and expand business;
    • using Salesforce for financial and sales lead tracking.
  • Must be willing to travel domestically up to 12 times per year for 1-2 days per trip.
  • Opportunity to telecommute from home from within the Chicago area up to 4 days per week, as feasible.


About Nielsen:


Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.  Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content – video, audio, and text – is consumed.  The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.


By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.  For more information, visit www.nielsen.com.


Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.


JOB TYPE:  Regular

PRIMARY LOCATION:  North America-US-Chicago, IL


SCHEDULE:  Full-time