Vice President, Marketing Communication & Administration in Newark, New Jersey | DiversityInc Careers
 
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Vice President, Marketing Communication & Administration

About the position

Business Overview:

Prudential Capital Group (PCG) is the private capital investment arm of PGIM, the $1 trillion global investment management business of Prudential Financial, Inc. (NYSE:PRU). Prudential Capital Group has been a leading provider of private placements, mezzanine debt and equity, to companies for more than 75 years. Managing a portfolio of nearly $82 billion as of December 31, 2017, Prudential Capital offers senior debt, mezzanine financing, leveraged leases, project financing, credit tenant leases as well as asset financing to companies, worldwide. The global regional office network has locations in Atlanta, Chicago, Dallas, Frankfurt, London, Los Angeles, Milan, Minneapolis, Newark, New York, Paris, San Francisco and Sydney.* . (*Operates through PGIM (Australia) Pty Ltd.) For more information, please visit prudentialcapitalgroup.com

Prudential Capital Group is seeking a Vice President, Marketing & Communications. The Marketing & Communications team is responsible for the Marketing (digital and social), Public Relations and Advertising for PCG. The qualified candidate will be responsible for the development and the overall execution of a global marketing strategy supporting PCG’s global businesses. The individual, while leading and managing a team of marketing professionals, will also work with internal PGIM and Prudential partners and external vendors on various marketing initiatives, including digital communications, social media, video production, advertising, media relations, and market research. The position will be located in Newark, New York or Chicago.

Responsibilities include, but may not be limited to, the following:

• Create, develop and recommend PCG’s marketing strategies related to growing various business results

• Maintain and refresh PCGs brand image and message to reflect and communicate the strength of our reputation both internally and externally

• Maintain a strong understanding of the market, key trends, client needs, and competition

• Develop reporting and analytical metrics essential to measuring marketing strategies, programs, budgets and processes globally

• Develop and manage a marketing team responsible for executing on all business strategies globally

• Collaborate with senior leaders and managers across PCG’s regional offices and in multiple geographies to translate business objectives into effective marketing strategies and campaigns

• Create and/or oversee external content and internal communications that position PCG effectively with key stakeholders, including speechwriting and group presentations

• Partner with internal stakeholders (CMOs, Global Marketing, Legal/Compliance etc) to cultivate productive relationships and execute on marketing priorities across business units

• Oversee marketing budget, and develop processes, governance and tools used to evaluate the effectiveness and value of various marketing activities

Qualifications

• Bachelor’s degree required

• 15+ years of business experience, with 10+ years of marketing and communication strategy including digital platforms, social, content, as well as media relations.

• Understand of finance and banking, financial markets, industry trends, client needs and competition, and regulator priorities related to marketing is a must

• Strong business acumen with the ability to translate business goals into marketing plans

• Must have superior communication skills, both written and verbal; able to create and write marketing collateral, white papers, presentations and speeches.

• Strong team leadership skills with the ability to manage, develop and mentor others

• Must have strong command of project management, contract negotiation, and vendor relations preferably in an asset management or large, financial services organization; oversight of event management a strong plus

• Ability to anticipate and assess future trends and opportunities impacting the industry and business/client base

• Must have a strong command of digital and social marketing communications

• Ability to transform strategy into action and drive results

• Candidate must be strategic while also able to execute on strategy

• Creative problem solver with the courage and persistency to strive for results

• Collaborative working style with an ability to influence others

• Comfortable working with senior management in a demanding, high profile role

• Self-starter with high level of energy, urgency and personal responsibility and accountability

• Results-orientation with an ability to execute and complete deliverables in a timely manner

• Travel required

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.