Technical Delivery Analyst in North Needham, Massachusetts | DiversityInc Careers
 
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Technical Delivery Analyst

An exciting opportunity to work for one of the industry’s leading digital marketing attribution providers that is now a Nielsen company.  The Technical Delivery department is a subset of the larger Service Delivery Team, which is dedicated to supporting the technical configurations of Visual IQ’s vast and varied client base and ensuring that client solutions are constructed in a manner that maximizes the value of Visual IQ’s marketing attribution measurement products. The Technical Delivery team provides expertise on the more complex aspects of solution architecture, among them: partner integration feeds, disparate system reconciliation, complex migration best practices, match rate studies and many more such topics. To be successful in this role, the candidate will be responsible for understanding and assessing clients’ technical marketing technology stack and how different data sources will come together to create a best-fit solution, ensuring that the Visual IQ platform can successfully measure how the clients’ digital marketing spend is driving revenue from customers. A successful candidate will have experience in multiple subject areas; particularly around data analysis and database technology, a strong understanding of web advertising and measurement, and team management experience.

Responsibilities:

  • Implement and configure the VIQ product suite that ingest digital marketing data from multiple and disparate data sources, using existing best practices and standards.
  • Perform requirements gathering  and be responsible for providing detailed qualitative and quantitative analysis on different marketing data feeds to identify the key dimensions and metrics
  • Implementing client tagging and tracking efforts to gather data for attribution measurement.
  • Work with the Implementations Team, Visual IQ Ad Ops, and the broader Service Delivery org to ensure client is implementing against standard requirement.
  • Adjustment/Configuration of the VIQ platform to align with the digital market research needs and business requirements to drive value for clients
  • Data and solution QA of both low-level data and generated reports, including self-directed usage of database records
  • Works with other members of Technical Delivery team and broader Service Delivery org to understand, document and analyze client digital market research and related business requirements that can be addressed by the cross channel VIQ platform.
  • Interface successfully with various competencies like Project Management, Data Integration Engineering, Solution Architecture, QA Engineering and AdOps
  • Partners with Client Services/Customer Success and Analytics Team resources to ensure use of appropriate tracking metrics and methodology are in place to measure marketing and media performance.
  • Coordinate within Technical Delivery team and with other VIQ technical teams to create global standards and propose them for future product development and inclusion in the roadmap 

Qualifications:

  • Bachelor’s degree in management information systems, analytics, data science, engineering, computer science or IT-related field
  • 3+ years’ experience in marketing analysis focusing on measurement of marketing campaign performance, data integration and development of customer knowledge in a fast-paced client environment
  • Experience working in software/technology vertical or media analytics preferred
  • Working knowledge of basic analytic tools, with intermediate/advanced experience in Excel and SQL
  • Working knowledge of the utilization of analytical techniques for the measurement of online advertising, CRM and web environments a plus
  • Demonstrates ability to multi-task in a fast-paced data environment.
  • Possesses exceptional written and verbal communication skills
  • Motivated, self-starter
  • Market knowledge on campaign execution and setup is a plus: across paid media (PPC, Display, Email, Affiliate), organic media (SEO, Organic Social) and mobile media (MMP’s, in app advertising, mobile web).
  • Familiarity with a breadth of ad technology a plus: Ad Servers (DoubleClick, Atlas, Sizmek, etc.), Search Engine Optimizers (Kenshoo, Marin, etc.), Web Analytics (Omniture, Google Analytics, etc.), Demand Side Platforms (Turn, MediaMath, etc.), Data Management Platforms (Krux, BlueKai, Adobe Audience Manager, etc.), and Attribution (ClearSaleing, Adometry, etc.)
  • Experience working with offshore teams a plus

 

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