Strategic Marketing Analytics Leader - (Analytic Consultant 5) in Irving, Texas | DiversityInc Careers
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Strategic Marketing Analytics Leader - (Analytic Consultant 5)

Job Description

At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo’s Chief Administrative Office (CAO) consists of enterprise functions that work together to promote and protect the Wells Fargo culture and brand, and support our team members. Groups within CAO work to protect our reputation, tell our story, bolster team member engagement, connect with our customers, and bring new and innovative solutions to life. CAO functions include Commitment to Customer, Corporate Responsibility & Community Relations, Data Management & Insights, Human Resources, Marketing, Stakeholder Relations, and the CAO Integration and Planning Office.


Wells Fargo is working to change the way we deliver product offerings to customers to focus on meeting the needs of our clients when and where and how they need us.  To do this, the Insights & Analytics (I&A) team within the Marketing group is developing a new analytically-driven offer optimization capability that will ingest non-traditional data, use cutting edge analytical techniques and ultimately seek to predict customer needs before they arise. 

We are looking for an experienced analyst to assist in the development of this analytical effort for the enterprise and deliver value to our customers by understanding them in ways that our traditional approaches have not been able to achieve.  Specifically, this role will be responsible for:

  • Develop close partnerships with channel analytics and operations teams and co-develop a shared testing agenda and analytical plans to analyze the impact of in-market optimization model deployments
  • Develop a methodology for comparing dissimilar types of offers and referrals for success using a multi-pronged measurement plan
  • Lead & support junior analysts to foster problem solving, and delivery of extraordinary work that promotes team success
  • Socialize analytical findings with both technical and non-technical business partners

Learn more about Wells Fargo / Analytics Careers

Required Qualifications

  • 8+ years of experience in one or a combination of the following: reporting, analytics, or modeling; or a Masters degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis and 5+ years of experience in one or a combination of the following: reporting, analytics, or modeling
  • 3+ years of experience with SAS or SQL, or other data management, reporting and query tools

Desired Qualifications

  • Extensive knowledge and understanding of research and analysis
  • Strong analytical skills with high attention to detail and accuracy
  • Excellent verbal, written, and interpersonal communication skills
  • Ability to execute in a fast paced, high demand, environment while balancing multiple priorities
  • Teradata experience
  • Experience articulating a complex problem, design, or build strategy
  • Strong analytical skills and ability to build business cases
  • Leadership skills including the ability to influence effectively in a matrix environment

Street Address

NC-Charlotte: 401 S Tryon St - Charlotte, NC
NC-Charlotte: 1525 W Wt Harris Blvd - Charlotte, NC
NC-Winston Salem: 809 W 4 1/2 St - Winston Salem, NC
IA-West Des Moines: 7001 Westown Pkwy - West Des Moines, IA
IA-West Des Moines: 800 S Jordan Creek Pkwy - West Des Moines, IA
MN-Minneapolis: 255 2nd Ave S - Minneapolis, MN
MO-Saint Louis: 1 N Jefferson Ave - Saint Louis, MO
TX-Irving: 2975 Regent Blvd - Irving, TX
OR-Portland: 350 Sw Jefferson - Portland, OR
TX-Irving: 250 E John Carpenter Freeway - Irving, TX
TX-San Antonio: 4101 Wiseman Blvd - San Antonio, TX
TX-Austin: 111 Congress Avenue - Austin, TX


All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.