Sr Product Marketing Mgr in New York, New York | DiversityInc Careers
This job has expired and you can't apply for it anymore. Start a new search.

Sr Product Marketing Mgr

Senior Manager, Product Marketing

The Senior Manager, Product Marketing will play a leading role in
bringing to market innovative advertising products across AT&T
AdWorks’ digital, TV, and cross-screen platforms.This
individual will be responsible for rolling out products to sales
including developing collateral, training and assisting with sales
individual will work closely with a cross-functional team comprised of
product, operations, sales, and research/business analytics.
Team building and problem-solving skills are critical, as is a thorough understanding of the advertising and media industry.

Responsibilities include, but are not limited to:

  •  Develop go-to-market strategy in support of new advertising products
  •  Lead cross-functional launch initiatives to drive internal and
    external    readiness and successful adoption of new products and features
  •  Collaborate with research to distill data into insights that can
    inform the overall story and messaging to provide value to our clients
  •  Gather marketplace intelligence for competitive landscape analyses to inform sales and enhance product roadmap.

  •  Develop sales collateral

  •  Lead sales training workshops and reviews

  •  Create content and manage intranet, sales app, and newsletter executions

Additional Information:
The Senior Manager, Product Marketing will have the following key attributes:

  • Top notch presentation and communication skills to be able to convey complex products in an easily understandable way
  • Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization
  • Strong attention to detail in a fast-paced, multi-task necessary environment
  • Proven skills in project management and ability to prioritize competing interests while driving towards overall success
  • Comfortable working in a cross-functional environment to ensure work gets done efficiently
  • Knowledge and understanding of digital media, programmatic, advanced TV, and the advertising ecosystem