Sr Product Marketing Mgr in New York, New York | DiversityInc Careers
 
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Sr Product Marketing Mgr

Senior Manager, Product Marketing

The Senior Manager, Product Marketing will play a leading role in bringing to market innovative advertising products across AT&T AdWorks’ digital, TV, and cross-screen platforms.This individual will be responsible for rolling out products to sales including developing collateral, training and assisting with sales pitches.This individual will work closely with a cross-functional team comprised of product, operations, sales, and research/business analytics.Team building and problem-solving skills are critical, as is a thorough understanding of the advertising and media industry.

Responsibilities include, but are not limited to:

  •  Develop go-to-market strategy in support of new advertising products
  •  Lead cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features
  •  Collaborate with research to distill data into insights that can inform the overall story and messaging to provide value to our clients
  •  Gather marketplace intelligence for competitive landscape analyses to inform sales and enhance product roadmap.

  •  Develop sales collateral

  •  Lead sales training workshops and reviews

  •  Create content and manage intranet, sales app, and newsletter executions


The Senior Manager, Product Marketing will have the following key attributes:
  • Top notch presentation and communication skills to be able to convey complex products in an easily understandable way
  • Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization
  • Strong attention to detail in a fast-paced, multi-task necessary environment
  • Proven skills in project management and ability to prioritize competing interests while driving towards overall success
  • Comfortable working in a cross-functional environment to ensure work gets done efficiently
  • Knowledge and understanding of digital media, programmatic, advanced TV, and the advertising ecosystem

Additional Information:  
The Senior Manager, Product Marketing will have the following key attributes:


  • Top notch presentation and communication skills to be able to convey complex products in an easily understandable way


  • Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization


  • Strong attention to detail in a fast-paced, multi-task necessary environment


  • Proven skills in project management and ability to prioritize competing interests while driving towards overall success


  • Comfortable working in a cross-functional environment to ensure work gets done efficiently


  • Knowledge and understanding of digital media, programmatic, advanced TV, and the advertising ecosystem