Sr. Product Marketing Manager in New York, New York | DiversityInc Careers
 

Sr. Product Marketing Manager

Description

Develops product marketing strategy for products/services within the AT&T portfolio. Key Roles and Responsibilities: Position is responsible for product line profitability. Analyzes and defines market, including competitive analysis and definition of product functionality. Position develops short and long term marketing plans and conducts marketing forecasting activities. Oversees market research, monitors competitive activity and market share, and identifies customer needs. Analyzes options and establishes pricing strategies. Confers with engineering, manufacturing, and sales to develop new products or enhance existing product(s) or product line(s). Consults and advises regarding marketing management in support of the full life-cycle. Product lines may represent existing or new and emerging products, technologies or applications. Education: Typically requires a bachelors degree. Experience: Typically requires a working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication. Supervisory: No.