Sr. Campaign Analyst in Burbank, California | DiversityInc Careers
 

Sr. Campaign Analyst

Posting
Job Title
Sr. Campaign Analyst Time Warner
Division
Warner Bros. Entertainment Group WB Business Unit WB Technology Industry Film Production and Distribution Area of
Interest
Technology/Information Technology Location United States - California - Burbank Requisition # 163818BR Position
Type
Full Time Company Overview Warner Bros. has been entertaining audiences for more than 90 years through the world’s most-loved characters and franchises. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team. Business Unit Overview WB Technology combines Warner Bros.’ industry-leading technologists and disciplines to ensure global alignment with business strategy and accelerated delivery of innovative technology solutions studio- and industry-wide. From pre-production through archiving, the WBT organization will provide critical business and technology intelligence and services to all Studio business units. WBT manages the Studio’s enterprise systems and solutions, emerging platforms, information security, consumer intelligence, content mastering and delivery, and more. Posting Job Description What part will you play?
Warner Bros. Digital seeks a Media Campaign Analyst for the Consumer Intelligence department. Warner Bros. engages with hundreds of millions of consumers around the world on web, mobile, television and movie screens. The Warner Bros. Consumer Intelligence (WBCI) team aggregates, analyzes, and activates data generated by these platforms to execute digital advertising strategies for Warner Bros. divisions.

The Media Campaign Analyst will be responsible for the day to day campaign reporting operations, including analyzing online and offline marketing data streams, defining reporting requirements, and developing reports and dashboards.  

S/he will support Media & Marketing teams to extract insights for campaign optimization and identify learnings to apply on future campaigns.  

S/he will have the opportunity to work across several Warner Bros. divisions, including Film, Home Entertainment, Games and Digital Networks.  S/he will have the opportunity to work with international markets to provide and implement a supporting model from the ground up.  
  • Extract and analyze data from marketing and business data sources, including Google Analytics, Doubleclick, AdWords, Facebook, Salesforce Marketing Cloud and other ad/social platforms and internal BI applications.
  • Develop key reports, dashboards, and presentation decks to measure campaign performance across marketing channels.  
  • Provide insights to optimize campaign performance and identify learnings for future campaigns.
  • Stay current on digital media measurement tools, best practices and research with an emphasis on measurement issues such as attribution, data collection, and targeting.
What do we require from you?
  • Bachelor’s degree (B.A. or B.S.) required.
  • Minimum of 2-3 years experience in digital analytics or campaign reporting.
  • Knowledge of Adtech, Martech, and Social Platforms.
  • Experience with marketing and/or ad operations.
  • Knowledge of reporting/analytics process.
  • Experience using BI/Visualization tools.
  • Experience in consolidating and reconciling data across different systems.
  • Familiarity with databases and segmentation.
  • Ability to analyze and present campaign results.
  • Ability to communicate effectively with media, marketing, and ad tech teams.
  • Ability to organize, multi-task, prioritize and schedule a high workload.
  • Is results driven with an excellent attention to detail.

*

The Warner Bros. Entertainment Group of Companies is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation, gender identity or any other category protected by law.