Senior Manager, Data Management & Sales Analytics

The primary responsibilities of this role, Senior Manager, Data Management & Sales Analytics, are to: 

• Develop a center of excellence around sales analytics;
• Lead analytics to identify opportunities around the sales controllables (distribution, promotion, placement and pricing);
• Develop a common approach to analysis across categories;
• Ensure a category view to identify learnings both from Bayer brands and competition;
• Develop and maintain relevant content knowledge and experience of use in analyses and subsequent operational follow-up;
• Prioritize workload across categories;
• Provide actionable recommendations with value associated;
• Build organization expertise in modeling and predictive analysis to ensure that Bayer Consumer Health’s (BCH) tools are state of the art in terms of agility, speed, and relative accuracy of results;
• Provide strategic consulting on sales drivers to senior management;
• Participate in the business planning processes providing insights, especially in the areas of trade learnings and recommendations;
• Provide channel-specific / customer-specific strategies and tactics that result in actionable sales plans delivering incremental value;
• Lead development/create sales tools and templates based on fact- based analysis for use in business planning sessions;
• Provide business team and customer recommendations and identify business opportunities as they relate to the four sales controllables;
• Develop Strong Partnerships;
• Partner with Sales Strategy leaders, Sales management, and Sales analysts to ensure that the models reflect a current and comprehensive knowledge of each brand’s strategic direction and activation plans;
• Ensure that results reflect thorough understanding of brand issues and inform brand investment decisions;
• Supervise the team of seven analysts, including project prioritization and focus on development through individualized training, coaching, and feedback; 
• Be the owner and primary point of contact for Sales-owned / related data relationships;
• Define data requirements, scope and analytical know-how in support of schematic development, product mix, category definition, and profitability and segment development;
• Prioritize analysis based project scope, potential return on investment (ROI) and business urgencies;
• Manage contracts through legal and procurement in a timely fashion.

   

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor's Degree with ten years of progressively responsible experience, preferably within econometric modeling, economics, market research, media planning, business analytics, category management or related field  OR Master's Degree/ MBA with 8 years of progressively responsible experience, preferably within econometric modeling, economics, market research, media planning, business analytics, category management or related field;
• Demonstrated experience in managing external vendors;
• Commercial experience;
• Understanding of Consumer Sales business;
• Able to provide effective strategic consulting to senior management and the leaders of key internal constituent groups;
• Proficient in competencies including driving results, Bias for action, strong communication, decision-making, interpersonal skills, problem solving, practical judgment, leadership, teamwork, and analytical skills;
• Demonstrated ability to develop talent.

   

Preferred Qualifications:

• Master’s degree.