Senior Associate, Digital Communications Lead in White Plains, New York | DiversityInc Careers

Senior Associate, Digital Communications Lead


A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It’s a career journey you can be proud of, and you’ll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of


New York Life’s primary distribution channel is the career Agency sales force of more than 12,000 agents, operating in virtually every major city in the United States.  Every agent is affiliated with one of our 117 General Offices. These offices are operated by Agency management teams responsible for agent and management recruiting, development, and sales.  Approximately half our agents operate their businesses out of our General Offices, while the other half maintains independent office locations. 


Our General Offices are divided up among four Zones. In addition to our Zone offices, an Agency Home Office team responsible for strategy, finance, administration, standards, training, marketing and communications supports our agents and field managers.  The Agency operation also comprises teams charged with growing our business in key market segments, including the middle-income market, the advanced (high-net-worth) market, select cultural markets, and the women’s markets. Agents sell individual life insurance, individual annuities, and long-term care insurance products, as well as mutual funds.


Role Overview:

The Senior Digital Communications Lead is an individual contributor on the Agency Communications Digital Team and will execute day-to-day email production (producer role) and long-term email campaign strategy for Agency Communications, for home office to field (agents and field managers) communications.  This role will assume responsibility for operational management of the Salesforce Marketing Cloud (ExactTarget) email platform and lead a future email migration project. This role will be responsible for all aspects of email platform configuration, operations, data management, analytics and governance.


  • Execute email communications for home office to field campaigns
  • Run small-medium scale projects independently while providing regular status updates to senior management
  • Develop email templates for branded communications with dynamic data mapping
  • Propose, document and execute improvements to email processes within department
  • Deliver analytics and insights to communication planners for email campaigns
  • Assume ownership of discrete pieces of larger strategic efforts
  • Prioritize and process day-to-day email campaign projects and tasks
  • Partner with web content publishing peers and business units
  • Ensure that customer projects and deliverables are compliant with corporate standards
  • Lead enhancement projects, coordinating with peer IT groups



  • Bachelor’s Degree
  • Minimum of 3-5 years of relevant experience
  • Complete knowledge of Salesforce Marketing Cloud, Adobe Campaign and/or similar platforms. This includes implementation, configuration, content builder or like template creation, data management, analytics and journey development
  • HTML, web content management applications, JavaScript,  MS Office, Outlook, Adobe Creative Suite, web analytics a plus
  • Strong organizational, communication and project management skills



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