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Senior Account Executive

Overall Purpose: Drive awareness and revenue at agency & client level across our data driven products, including: Addressable TV Advertising & Cross Screen Addressable, Data Driven Linear, OTT, Interactive TV and Premium Digital Video Advertising.


Key Roles and Responsibilities:

·Manages a portfolio of client and agency accounts (new & existing

        accounts).

·Drives revenue generation via lead qualification and prospecting.

·Generate and attend high level client meetings.

·Carries out the entire sales process from initial contact to close, generally

       with regular guidance from senior staff.

·Identifying leads through the category intelligence process led by Ad Sales

       Research.

·Create a roadmap for each category by account. Understand trends,

       product launches and opportunities for each category.

·Identify and sell through larger strategic partnerships that combine data

       and media.

·Accountable for achieving advertising sales goals or quotas .

·Attend Industry events where there are client side executives present.

·Work cross functionally with the larger AT&T Enterprise group for client

        introductions where appropriate.


Education: Bachelor’s Degree preferred. Digital
experience a plus.

Experience: 7 - 10 Years’ experience preferred.


Supervisory:  No



Principal Functional Skills / Competencies associated with this Title:

  • Account Management
  • Business Acumen
  • Client Relationship Management
  • Collaborative Sales and Marketing
  • Competitive Environment
  • Customer Insights
  • Industry Knowledge
  • Internet-based Marketing
  • Marketing Channels
  • Marketing Strategy and Positioning
  • Networking
  • Online Advertising
  • Sales Closing and Agreements
  • Sales Scoping and Qualification
  • Solutions Development
  • Territory / Module Management

Additional Information:

 


Principal Functional Skills / Competencies associated with this Title:
  • Account Management
  • Business Acumen
  • Client Relationship Management
  • Collaborative Sales and Marketing
  • Competitive Environment
  • Customer Insights
  • Industry Knowledge
  • Internet-based Marketing
  • Marketing Channels
  • Marketing Strategy and Positioning
  • Networking
  • Online Advertising
  • Sales Closing and Agreements
  • Sales Scoping and Qualification
  • Solutions Development
  • Territory / Module Management