Research Analyst/Senior Research Analyst – Forecasting, Innovation Practice in North Chicago, Illinois | DiversityInc Careers
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Research Analyst/Senior Research Analyst – Forecasting, Innovation Practice

Research Analyst/Senior Research Analyst - Forecasting, Innovation Practice - 10075

Analytics - USA Chicago, Illinois 

Intro to the Innovation team

Innovation matters. With best in class research and predictive analytical tools, Nielsen's Innovation Practice remains at the core of our client's new product ideas, product messaging that inspires action, fresh packaging designs and optimal product launch strategies. In Nielsen's Innovation Practice, you will work with industry leading marketers and see your work come to life.  Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? In Nielsen's Innovation Practice, you can.

Be curious. Be collaborative. Be forward thinking.  Join the Innovation team and work with our clients as a consultant, a problem solver and the voice of Nielsen at our clients.


Position Description

When you join the Nielsen team, you’re signing up for an experience that requires flexibility, curiosity, and passion.


Analyst, Forecasting Job Purpose:

  • To execute marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations.
  • Generates initial draft of forecast results, analyses, and reports, summarizing outcomes, conclusions and recommendations in a concise, client-friendly manner.
  • Supports commercial teams in meeting revenue goals by developing strong forecast analysts, ensuring a high degree of forecast accuracy and supporting high profile and complex forecasting discussions with the client



  • Accountable for high quality first draft of forecasts
  • Drive forecast development and activation for marketing research studies by compiling, analyzing, and interpreting marketing research data
  • Reviews data for errors and inconsistencies
  • Understands and learns to consult on activation and marketing plans
  • Prepares inputs and runs forecasting models
  • Develops preliminary forecast summaries
  • Understands and learns to analyze in-market data and other available Nielsen data to inform forecasts
  • Executes validations, launch management and/or tracking
  • Prepares initial client correspondence and forecast deliverables
  • Participates in client meetings and presentations as needed
  • Develop basic understanding of demand metrics (Factors for Success and volumetric key measures) and how they influence sales


Success Factors

  • Strong analytical thinker
  • Strong organizational skills
  • Attention to detail and ability to deliver high quality results
  • Strong written and verbal communication skills, and ability to clearly pull a story together
  • Ability to understand market research results and use these results along with in-market data to pull together a story
  • Ability to prioritize and meet deadlines
  • Demonstrates ability to execute against projects for a variety of BASES products, and develop a basic working knowledge of consumer and marketing drivers of sales volume
  • Work effectively with Demand teams to execute projects
  • Understand client needs and adapt forecast inputs appropriately

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Chicago,Illinois 

Secondary Locations: , , , 

Travel:  Yes, 5% of the Time