Research Analyst in New York, New York | DiversityInc Careers
 

Research Analyst

Research Analyst - 15833

Analytics - USA New York, New York 

Are you interested in what makes advertising effective in a real-world environment?  Nielsen’s Ad Solutions shares your enthusiasm.  We believe improving the effectiveness and efficiency of television and digital advertising can deliver more growth to our clients. 


The Ad Solutions Brand Effect team helps advertisers across multiple industries make decisions about their advertisements based on real-time, real-world ad performance measurement insights. This position will primarily support automotive brands.


On the Ad Solutions team, you will be responsible for compiling analysis results, from data extraction to final deliverable, while turning the numbers into stories our clients can understand.  Together with research and client service leaders, the analyst will develop creative and media placement recommendations to help clients optimize their advertising investment. 

 

Description
We are looking to add a Research Analyst to the Media Analytics TV Brand Effect team. The Research Analyst will be responsible for generating custom database queries, preparing reports in Excel and creating PowerPoint presentations to support clients' unique data needs.

 

The successful candidate will join a team transitioning to Phoenix Marketing International, one of the world's top marketing research and consulting organizations. TV Brand Effect assets, which provide a resonance tracking capabilities to measure memorability and quality of advertising campaigns, will complement Phoenix's existing ad and brand performance measurement and together provide a powerful 360º view of campaign performance. As a member of the team, you will be crucial in taking our products and clients to the next level, and have a unique opportunity to help integrate these business units.

 

Responsibilities:

  • Create in-depth research analyses through hands-on exploration of complex syndicated database; decide on the correct analytic approach(es).
  • Perform data extracts to deliver appropriate data
  • Analyze, mine and interpret syndicated and custom data and determine the “why” of the results; prepare scheduled and custom client-ready reports using charts/graphs in Excel and PowerPoint
  • Manage internal processes and work with product teams to meet client needs and maintain high quality research
  • Work as part of a team to deliver client reports on a regular cadence, helping to optimize and improve advertising campaigns
  • Initiate discussion / raise questions with manager when elements of the data are inconsistent with prior findings or expectations
  • Gain larger understanding of the relevant industries and learn how best to incorporate client business needs with Marketing Effectiveness solutions
  • Continue to learn about products offered by Nielsen/Phoenix and gain expertise in analytics
  • Present analyses internally and, with experience, externally to clients.

 

Qualifications:

  • BA/BS required
  • 1 to 2 years’ experience in Market or Media research a plus
  • Very strong quantitative, data tabulation, analytic thinking and data mining skills
  • Advanced skills in the Microsoft Office suite of products (Excel, PowerPoint)
  • Knowledge of BRIO/Hyperion a plus
  • Strong written communication and interpersonal skills
  • Ability to deliver under deadlines
  • Effective organizational skills and ability to multi-task
  • Close attention to detail
  • Eager to learn and develop skills

#LI-US

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  New York,New York 

Secondary Locations: , , , 

Travel:  No