Marketo Campaign Consultant in Dallas, Texas | DiversityInc Careers
 

Marketo Campaign Consultant

Accenture Digital The digital revolution is changing everything, transforming how we work and play.  Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries.  At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises.  Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.     Accenture Interactive Accenture Digital is powered by three practices – Interactive, Mobility and Analytics.  Accenture Interactive helps the world’s leading brands delight their customers and deliver superior business performance and customer experiences.  As part of Accenture Interactive Delivery, you’ll balance art and science to create award-winning digital experiences for today’s connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.   Job Description We are looking for a highly effective Technical Consultant to join our Marketing Platform team. This person will utilize best practices and methodologies to design and implement the best solution for our clients. This key member of our team will contribute to the entire software development lifecycle including analysis, requirement specification, use case and data modeling, technical design, development, testing, and implementation.  This individual will be focused on delivering assigned tasks and/or specific tracks of the solution on time, escalating issues when appropriate.   YOUR ROLE: Marketo Campaign Consultant                
  • Design new or enhance existing processes to support new marketing strategies
  • Work with marketing technologies to design and implement new solutions and processes for clients
  • Work with business and technology client representatives to gather functional and technical requirements
  • Analyze requirements and provide leading practices in the design of the solution
  • Participate in the creation and execution of test plans, strategies, and communications (e.g. requirement traceability, test scripts, test data requirements, defect management)
  • Design and create training materials (e.g. job aids, reference guides, training manuals)
  • Create application wireframes and process designs
  • Oversee the management of project documentation
  • Participate in client facing meetings and documenting key decisions and action items
  • Learn and obtain expertise with Accenture Delivery Methods and Marketing technologies
  • Keep informed of the latest technology trends and innovations especially in the areas of marketing automation, marketing resource management, digital asset management, web content management, mobile, and social media