Marketing Specialist, Product Marketing in Roseland, New Jersey | DiversityInc Careers
 
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Marketing Specialist, Product Marketing

About the position

The Marketing Specialist, Product Marketing reports into the Workplace Solutions Group (WSG) Institutional Marketing team supporting Group Insurance. The Specialist provides marketing plan and execution support to the Product management teams. The incumbent understands and helps maximize the opportunities of the Group Insurance industry, including products, services, and customer experience differentiation.

The Marketing Specialist is accountable for collaborating with Marketing Directors and peers to support business opportunities such as marketing material development and maintenance, go-to-market campaign execution, and KPI/metrics documentation. The incumbent understands current market needs and competitor positioning. The position will work closely with the Marketing Creative Services team to execute timely and accurately on marketing deliverables.

Responsibilities include:

·         Works with Marketing Directors to support our Product business partners to understand market opportunities, business drivers, and growth potential. Provides effective marketing solutions to maximize opportunities.

·         Develops marketing presentations and material that capture the Group Insurance value proposition, positioning Prudential as a market leader.

·         Works directly with Product team members to define business objectives and employer/broker needs, and translates needs into well-positioned marketing materials.

·         Responsible for managing the creation or updating of materials and communications.

·         Responsible for completing creative briefs, creating timelines and managing the creative for those materials against the timeline for these campaigns.

·         Expected to serve as a consultative marketing expert with knowledge of products and services, including the oversight of execution.

·         Accountable for the accuracy, timeliness and effectiveness of marketing deliverables.

·         Provides ad-hoc marketing project support to help drive business needs.

·         Continually looks for ways to improve Marketing processes and procedures. Identifies best practices, celebrates success and recommends changes.

·         Communicates comfortably with all levels of the organization and connects day-to-day deliverables with the longer-term business strategy.

·         Evaluates results and recommends improvement efforts.

Qualifications

Required experience and skills:

Bachelor’s degree preferred or equivalent experience

3+ years B-to-B and/or B-B-C marketing experience highly desired

Functional knowledge of Group Insurance products, services, distribution and market environment desired or financial services experience

Demonstrated record of successfully transforming business partners’ objectives into effective deliverables

Strong time management skills with the ability to prioritize and lead multiple projects at a time under tight deadlines

Able to handle multiple priorities in a fast-paced environment

Creative thinker and problem solver with strong analytical skills

Very detail oriented and possess strong interpersonal skills

Excellent communication skills – written and verbal

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.