Marketing Manager in Newark, New Jersey | DiversityInc Careers
 

Marketing Manager

About the position

PGIM, the global investment management businesses of Prudential Financial, Inc., is one of the world’s leading money managers. With over $1 trillion in assets under management, clients rely on our risk management expertise, intellectual capital and creative solutions to realize their investment objectives. We are passionate about delivering investment returns for our clients and dedicated to our greatest asset – our people. PGIM Global Partners (PGP) is a business unit within PGIM that operates investment management businesses (primarily through joint ventures) in Italy, China, Taiwan and India. These businesses serve the needs of local retail and institutional investors in each respective market and collectively have over $100 billion in assets under management. PGP supports each business to meet established objectives, enhance local capabilities and drive growth and profitability. The PGP Marketing Manager will play an important role in supporting marketing initiatives and commercial activities for PGP and the PGP businesses. This role requires a strong partnership with the PGIM managers and the in-country marketing teams to help coordinate and execute key marketing initiatives. This role is responsible for supporting the in-country marketing plans and enhancing the capabilities of the local businesses by leveraging the PGIM brand, content and other resources.    Primary Responsibilities
  • Connecting with the marketing and client service teams within the PGIM managers for marketing support for PGP and the local businesses including the coordination of video interviews, meetings, trips, press initiatives, written content, etc.
  • Sharing content (PGIM, Pru, etc.) with the PGP businesses and monitoring/assisting with usage in local market; refining process/platform to facilitate exchange of materials and information between the PGP businesses.
  • Assisting with the analysis of brand development and rebranding projects for the PGP businesses.
  • Helping to organize and manage events which include meetings hosted for colleagues and clients from the PGP businesses.
  • Supporting the PGP businesses with the development and management of digital capabilities including content for website and social platforms and linking to PGIM ecosystem when feasible.
  • Assisting with the development/refinement of product marketing approaches especially for PGIM managed strategies to highlight strengths, positioning, key selling points, competitive information, performance trends, etc.
  • Tracking and reporting new product development ideas/pipeline for the various PGIM managers and collecting relevant product information in various markets to share with PGP marketing and product teams.
  • Maintaining a calendar of all marketing activities, events and conferences (company and industry) to provide a comprehensive review of activities across all PGP businesses and to identify ways to potentially leverage or involve PGIM in these initiatives.
  • Monitoring and updating as needed Prudential / PGIM information utilized by the businesses online and in printed materials.
  • Establishing strong working relationships with partners - marketing teams within the PGP businesses, PGIM manager product and marketing teams, Pru Corporate, Compliance and Legal.
  • Assisting with other tasks as necessary.
Qualifications
  • Undergraduate degree with 5+ years of asset management or financial services experience.
  • Background in marketing, branding, digital.
  • Solid knowledge of investment products, mutual funds and financial services industry strongly preferred.
  • Ability to develop a detailed understanding of the company, global markets, products and services.
  • An independent, self-starter with the ability to manage multiple projects and priorities simultaneously.
  • Flexible to accommodate changing priorities and open to working on a wide variety of projects.
  • Team player with the ability to build cooperative working relationships with colleagues from various countries and cultures.
  • High degree of professionalism and strong work ethic.
  • Strong written and oral communication skills.
  • Extensive knowledge of Microsoft Office, especially PowerPoint, Excel and Word.
  • Travel may be required (up to 10%)

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.