Marketing Manager, Growth Initiatives in Newark, New Jersey | DiversityInc Careers
 

Marketing Manager, Growth Initiatives

About the position

The Marketing Manager, Growth Initiatives will be responsible for driving the Annuities organization’s new channel or new product opportunities from a Marketing perspective. They will partner with key stakeholders in the organization to drive the marketing strategy for these new initiatives.  They will understand and define the target audience, identify key personas, define the marketing strategy to maximize sales through advisor channels and develop KPIs to understand impact of initiative.

Responsibilities:

  • Marketing point person for new growth opportunities in the Annuities business
  • Define Marketing strategy for new initiatives
  • Work with Insights team to define target audiences, KPI framework and key personas
  • Work with cross functional team of Product, Sales, Service, Compliance & Legal to develop and drive strategies  
  • Responsible for end to end go to market plan and driving to completion with cross functional team.
Qualifications
  • Financial services experience, preferably in Annuities or Insurance space
  • 6+ years Marketing experience, with cross channel Marketing
  • Experience working with a Sales team
  • FINRA Series 6 desired; will be required within 3 months of hire.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.