Marketing Campaign Manager in Newark, New Jersey | DiversityInc Careers
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Marketing Campaign Manager

About the position


Do marketing insights make you tick? Are you someone who enjoys driving outcomes across several growth and efficiency opportunities? Are you someone that has experience connecting prospects to customer solutions to meet their needs?

Do you want to work in a start-up environment inside an established company with tremendous history? Do you recognize the importance of a strong organizational culture and can motivate a fast-paced, results-oriented team that is technology enabled? Do you want to be a part of a new consumer platform that is core to an organization’s future strategy?

If so, we have an exciting new opportunity for you at Prudential!

The newly launched LINK by Prudential marketing team within the Customer Office at Prudential merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best-in-class experiences to our customers. It’s an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.

Our team is seeking a dynamic and resourceful professional who will be responsible for leading campaign and customer journey analysis and recommending optimizations across the LINK online and phone advisory service. This person will also analyze campaigns across all customer touchpoints, from initial sourcing of prospects through sales conversion. This role will be accountable for the timely delivery of optimization recommendations to drive growth as well as partnering with product and sales on implementation. This individual will report to the Vice President, LINK Marketing within the Customer Office.

Responsibilities include:

  • Lead marketing campaign analysis to ensure optimization and achievement of growth objectives
  • Measure trends, efficiencies and the effects of marketing funnel velocity to yield actionable insights
  • Conduct primary customer research with our internal research team, and competitive analysis on an ad hoc and on-going basis
  • Ensure that new initiatives have appropriate goals defined and sales reporting frameworks prior to launch
  • Design, implement and maintain a variety of KPI reporting, inclusive of key performance indicators and performance dashboards
  • Partner with data management teams to conduct data mapping exercises as various systems are integrated to optimize the customer experience
  • Measure and categorize customer and rep feedback to improve customer experience and drive internal efficiencies
  • Develop reporting package for business leaders to conduct monthly business line reviews
  • Communicate findings to business partners to turn the insights into action items



  • Strong business acumen with data driven decision making
  • Knowledge of and experience with Adobe or Google Analytics, Data Management Platforms, Tableau or other data visualization software
  • Ability to build crisp written communications and socialize with employees at all levels of the organization
  • Background in understanding sales organizations and the leading indicators and resulting metrics
  • Experience in consumer research a plus
  • Ability to adapt to a fast-paced organization and manage multiple priorities
  • Demonstrate influence management skills within matrixed organizations
  • Light business travel required to support sales and service organization
  • A demonstrated commitment to high professional ethical standards and a diverse workplace

Prudential offers a generous total rewards package including:

  • Competitive salary with opportunity for an annual bonus based on performance.
  • Outstanding advancement potential, beginning with tiered promotional opportunities.
  • Learning and development opportunities and tuition assistance.
  • Comprehensive health care plan, available on start date.
  • The opportunity to participate in company sponsored retirement plans (fully vested in pension after three years of service).
  • Generous paid time off – vacation and holidays.   
  • A variety of other programs, including discounts, health services, matching gifts and a paid volunteer day annually.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.