Manager, Voluntary Product Marketing in Roseland, New Jersey | DiversityInc Careers
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Manager, Voluntary Product Marketing

About the position

At Prudential Group Insurance, we are passionate about making long-term financial security a reality. We care about helping our clients meet their goals and overcome challenges. That’s why our teams are constantly solving problems and creating innovative solutions that put individuals at the center and help improve organizational and individual financial wellness.

The Marketing Manager, Product and Distribution Marketing will be responsible for the management and execution of marketing programs across Voluntary Products and capabilities that help drive Financial Wellness. The candidate will be responsible in managing and executing an integrated strategic marketing plan that supports business objectives around launch, growth and retention. The individual will work closely with Product, Distribution, Internal Marketing teams and Corporate centralized teams to drive the value proposition and marketing deliverables to achieve the desired outcomes for the business.

Major Responsibilities include:

·         Responsible for project management and execution of the marketing strategy and go to market roll out plans for existing and new Voluntary products and capabilities.

·         Responsible for project planning and executing the integrated marketing plan impacting deliverables focused on producers, employers and participants.

·         Execute and oversee all aspects of marketing campaigns including creative brief and material development, compliance submissions and fulfillment.

·         Develop learning agendas and continuous improvement models for all activities.

·         Partner with internal business partners, marketing team, and cross business teams to drive efficiencies across a large volume of campaigns and projects

·         Represent Marketing as project workstream lead on projects & initiatives within Group Insurance and Cross business.


The ideal candidate will have strong product and distribution marketing experience with a proven track record of driving positive outcomes.

5 + years of experience marketing to individuals (financial services, group insurance, participant engagement and/or financial wellness experience a plus)

Bachelor's and a MBA degree is a plus

Experience with B2B and B2C marketing

Experience with digital marketing and new marketing trends

Demonstrated ability to build out a marketing project plan with specific outcomes

Strong project management skills, with high attention to detail. Able to handle large volume of projects

Ability to quickly develop a deep knowledge of the company, industry, products and services

Ability to work independently to achieve objectives, seeking manager's input as needed

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.