Manager, Trade Marketing in Burbank, California | DiversityInc Careers
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Manager, Trade Marketing

Job Title
Manager, Trade Marketing Time Warner
Warner Bros. Entertainment Group WB Business Unit WHV:Domestic Industry Film Production and Distribution Area of
Marketing/Promotions/Advertising Location United States - California - Burbank Requisition # 164896BR Position
Full Time Company Overview Warner Bros. has been entertaining audiences for more than 90 years through the world’s most-loved characters and franchises. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team. Business Unit Overview Warner Bros. Home Entertainment Group (WBHEG) brings together all of the Company’s businesses involved in delivering home entertainment content to consumers. This includes global distribution of packaged and digital media, and formats including DVD, Blu-ray, video-on-demand, cable, satellite, online, mobile, electronic sell-through and more. Posting Job Description What part will you play?
Warner Bros. Home Entertainment Inc. seeks a Manager, Trade Marketing for the Trade Marketing department. The Manager position will be responsible for executing the physical catalog trade strategy across key retailers including pricing, promotions and product configurations.  The manager will work closely with marketing, sales and retail planning to develop programs and activity to ensure delivery of the physical catalog budget while maintaining a delicate balance between in year revenue and longevity of the physical business.

Responsibilities include:  
  • Managing physical product lifecycle (re-works; cutouts; reactivations; exclusives; product configurations; inventory builds; SMI; liquidation; destruction; etc.)  Recommending permanent reprice cadence based upon retail performance & placement.
  • Coordinating drafting, seasonal and other opportunistic promotional programs to maximize distribution, close revenue gaps and maintain profit margins to achieve annual financial goals.
  • Overseeing account-specific retail program development and implementation across retailers. Overseeing retail planogram submissions at top accounts with retail planning (i.e. Walmart, Amazon, Target, Best Buy).
  • Developing and maintaining master promotional calendar to track activity across all clients to prevent conflicts and drive revenue.
  • Assisting in the preparation of presentations and/or create analyses for sales teams’ use in monthly pitches, key account planning/ review meetings. Providing ad hoc reporting to support film business unit.
  • Review post-mortems to refine and inform future promotional programs.  
  • Monitoring competitive activity to refine strategy and preserve market share. 
What do we require from you?
  • Bachelor’s degree.
  • 5+ years professional experience required in retail or consumer marketing in the entertainment and/or consumer goods industry with a track record of advancement.
  • Prior experience with product lifecycle management; pricing and promotional strategy.
  • Experienced in developing/refining work flow processes and excels at managing multiple simultaneous projects.  
  • Ability to synthesize historical data, post-mortems with marketing research and other information sources to develop go-to-market strategies that align with organizational goals.
  • Ability to masterfully create and develop proposals and presentations.
  • High proficiency with Excel, PowerPoint
  • Ability to prepare ongoing activity and status reports regarding title release activities.
  • Ability to utilize analysis/data and apply it strategically to promotional planning, budgeting, and promotional development.


The Warner Bros. Entertainment Group of Companies is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation, gender identity or any other category protected by law.