Manager, Multicultural Marketing in New York, New York | DiversityInc Careers
 
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Manager, Multicultural Marketing

Posting
Job Title
Manager, Multicultural Marketing Time Warner
Division
HBO Industry Cable/Broadcast Television Networks
Film Production and Distribution
Television Program Production and Distribution
Area of
Interest
Marketing/Promotions/Advertising Location United States - New York - New York Requisition # 163662BR Position
Type
Full Time Posting Job Description

OVERALL SUMMARY:
 
Looking for a dynamic, self-motivated marketing professional to join our team of culture experts.  The Multicultural Marketing team at HBO is responsible for placing our programming and brand in a cultural context.  Our culture-first approach requires an individual with an appetite for discovering and engaging with emerging cultures, subcultures, and cultural influencers.  We’re looking for someone who is naturally inquisitive and has a keen interest in what shapes and defines culture across a spectrum of communities.
 
50% Campaign Management
Manager will be responsible for the day-to-day management of consumer advertising and promotional efforts targeting HBO’s multicultural audiences (Black, Latinx, Asian American Pacific Islander, and LGBTQ)
 
50% Evergreen Strategies and Executions
Manager will assist in the development and execution of evergreen strategies and executions that bring the HBO brand and our programming to our key communities wherever they may be.
 
What you'll do:

  • Manage development, planning and implementation of consumer campaigns and promotions, ensuring seamless roll out and execution.

  • Provide direction to external vendors and agencies, manage feedback and maintain project timelines and budgets.

  • Work collaboratively with internal stakeholders/teams (Program Advertising, Digital & Social Media, Creative Services, Research, Corporate Social Responsibility, Media Relations) to maximize campaign opportunities and support around key efforts and ensure strategic alignment.

  • Manage planning and execution of high-impact marketing activations and events.

  • Create and update presentation decks for campaign planning and reporting.

  • Monitor budget to ensure compliance with budgetary guidelines and identify potential cost savings.        

  • Identify partnership opportunities across a variety of verticals (publishing, influencer, community events, etc) and act as a key liaison between the department and those organizations.

  • Develop best practices for influencer identification and management

  • Identiy and manage social listening platform to track consumer behaviors that could impact our strategies.

  • Identifying Multicultural Marketing opportunities with external partners, festivals, influencers, and content creators.

  • Develop culture-first strategies that contextualize our content for multicultural audiences.

  • Manage coordinators on a project-by-project basis

           
                                                                                   
What you'll need:

  • Bachelor’s Degree

  • 5+ years of experience working at a media company or advertising/promotions agency (entertainment industry experience preferred; multicultural marketing experience a plus)

  • Strong MS Word, Excel and PowerPoint skills

  • Excellent writing and oral communications skills

  • Ability to think creatively and strategically

  • Ability to manage multiple projects and thrive in a fast-paced environment

  • Must be a strong team player and enjoy working collaboratively

  • Well-versed in social media and digitally savvy





About Us It's HBOSM


America's most successful premium television company, Home Box Office delivers two 24-hour pay television services—HBO®and Cinemax®. HBO continues to take advantage of the latest technological innovations with advancements that include the availability of HBO programming online though HBO GOSM and MAX GOSM, as well as HBO On Demand® and Cinemax On Demand® in HD. Just as HBO is a company noted for its commitment to excellence in the products and services it delivers to consumers, it makes the extra effort to create a work environment in which fairness, equity, trust, and individual responsibility are valued. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.

HBO is an equal employment opportunity employer. HBO does not discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, and genetic information, or any other basis protected by applicable law. HBO also prohibits harassment of applicants or employees based on any of these protected categories.