Manager, Field Research - Media

Manager, Field Research

Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.
With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.

JOB SUMMARY:
The Manager generally oversees a small research team and is directly aligned with local sales leaders (LSMs and Directors of Sales), to uncover and develop sound and strategic research initiatives to grow revenue for Spectrum Reach. In performing their role, the Manager participates in hiring, training and developing research team members under the general direction of the Sr. Manager responsible for the division. This position will need to have expert knowledge of various advanced Research tools

MAJOR DUTIES AND RESPONSIBILITIES:
  • Will oversee the field research team in the Los Angeles region.
  • Will oversee Research Analysts across the region and will require the manager to spend 25%-35% of their time meeting with sales leaders, research staff and other support functions across all the markets.
  • Will be responsible for category, media and competitive research for assigned markets.
  • Provides direction to the team with regards to the development of customized research solutions for Key client specific presentations to help aid sales calls.
  • Shares best practices with peers around the usage of secondary market research databases in order to assist Sales Leaders and Sales Staff in analysis of competitive media, industry trends, and market intelligence.
  • Collaborates with Digital Sales leaders to deliver meaningful analytics and optimization recommendations to clients/agencies.
  • Responsible for the development and staffing of regional team members.
REQUIRED QUALIFICATIONS
  • 5 years of integrated marketing, Agency, Media and/or Ad Sales is highly preferred.
  • Demonstrated expertise of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer and comScore.
  • General understanding of Business Intelligence tools and managing large datasets.
  • Demonstrated experience in digital marketing; understanding of online campaign development, metrics and optimization strategies.
  • Experience with and proven ability to manage others and provide coaching and direction (including selection, training and developing, performance coaching, etc.).
  • Talent for leading remotely and developing relationships through virtual communications.
  • Outstanding verbal, written and interpersonal communications with overarching skill to translate data, information and research into powerful points of view—ability to craft and tell a compelling story.
  • Knowledge of cable television, digital products, and advanced advertising products.
  • Strong working knowledge of MS Office Suite.
  • High level of project planning, development and implementation.
  • Ability to organize workflow and to follow through on multiple tasks.
Education
  • A minimum of a Bachelor’s degree in Marketing, Business or a related field is preferred.
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