Manager, Digital Analytics in Newark, New Jersey | DiversityInc Careers
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Manager, Digital Analytics

About the position

Who we seek:

Are you someone who enjoys bringing strategic mindset to a portfolio of growth initiatives with keen eye towards outcomes?

Can you work with multiple businesses and C level management to deliver on priorities, create compelling stories with data, and influence strategy and outcomes?

Do you want to work in a startup environment but within a large stable company?

Do you enjoy being part of fast-paced, creative and fun teams working on truly transformative initiatives that will help shape the future?

If the answer to all of those questions is “Yes”, then read-on….

The Customer Office at Prudential is a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers.

If you are a strategic-thinking digital marketer with a passion for data and storytelling and a desire to join a business culture that is entrepreneurial, forward-thinking, and collaborative…we want you! Prudential’s Customer Office is on a journey to build direct to consumer business with digital programs and experiences that engage consumers in the on-demand digital world. The Digital Analytics team is instrumental in providing:

•             strategic perspective (how will we measure success of these programs?)

•             technical expertise (how will we capture the data we need?)

•             analysis (how will we show our business impact and what opportunities exist to improve?)

The role requires a rare combination of deep and sophisticated analytical expertise; business acumen; strategic mindset; client, relationship, and project management; and a passion for building new capabilities. You will get to work in an exciting, dynamic and supportive environment where you will be encouraged to expand your skills, test your creative boundaries, share new ideas, and most importantly - have fun.

Primary Responsibilities:

  • Be a strategic thinker

    • Help the Customer Office identify success metrics

    • Act as a human feedback loop by developing your knowledge of Prudential’s customer behavior to help define deployment and content strategies to maximize business impact

  • Get creative with technology

    • We are in a position to help define our data collection and visualization stack

    • You will be in a position to decide which tools to use and how to design the solution

    • Also, QA and attention to detail will be critical

  • Tell compelling stories

    • The team wants to know what’s working and what’s not, and more importantly, they want to ACT on that data. Use your digital marketing savvy to find opportunities to capitalize on wins and address areas for improvement

    • Tell stories about the experience: are users able to complete their tasks on the experience? What should we test?

    • Tell stories about the customer and business: who are our most valuable customers and how can we acquire and nurture more of them?


  • 5+ years of strategy and analytical experience, preferably in management consulting
  • Bachelor’s degree in engineering, economics, business or related field; MBA preferred
  • Consultative nature, with proven track record of using data to answer business questions.

  • Entrepreneurial spirit with the ability to identify problems and the desire to proactively solve them

  • Ability to learn independently

  • Ability to work collaboratively

  • Relevant work or educational experience in data analytics, market research, customer knowledge, or consulting

  • Experience with web analytics tools (e.g. Google Analytics, Adobe Analytics) a plus

  • Experience with DMPs (BlueKai, Adobe, Krux) a plus

  • Experience with big data manipulation (SQL, Hadoop, AWS) and visualization (Tableau, Microsoft) a plus

  • Broad understanding of media and campaign execution and analysis tools such as ad servers (DFA), organic search, social media management and listening, and paid search bid management

  • Understanding of and experience with tag management systems (e.g. Google Tag Manager, Adobe Dynamic Tag Manager, Ensighten, Tealium)

  • Understanding of fundamentals of content management and digital publishing

  • Understanding of email marketing tactics and technologies (e.g. Marketo, Eloqua, ExactTarget)

  • Working knowledge of PowerPoint and Excel necessary, data visualization experience such as Tableau a plus

  • Experience running A/B and Multivariate (MVT) tests for digital campaigns

  • Exceptional written and oral communication skills, with ability to present and clearly explain data to non-technical executive audiences

  • Prior exposure to financial services or insurance industry a plus

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.