Manager, Digital Ad Operations in Burbank, California | DiversityInc Careers
 
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Manager, Digital Ad Operations

Posting
Job Title
Manager, Digital Ad Operations Time Warner
Division
Warner Bros. Entertainment Group WB Business Unit Machinima Industry Film Production and Distribution Area of
Interest
Ad Buying and Inventory
Ad Sales
Digital/Interactive Media
Marketing/Promotions/Advertising
Project/Program Management
Sales
Location United States - California - Burbank Requisition # 162342BR Position
Type
Full Time Company Overview Warner Bros. has been entertaining audiences for more than 90 years through the world’s most-loved characters and franchises. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team. Business Unit Overview Machinima is the premier provider of digital content at the intersection of gamer entertainment and culture. Supercharged by parent company Warner Bros., we empower talent and fuel fan engagement across platforms. We create entertainment content for a community passionate about video games, animation, and endless forms of pop culture. With a focus on scripted, topical and gamer programing, and a talent network of thousands of influencers, Machinima reaches over 144M viewers each month.

Machinima is a division of the Warner Bros. Digital Networks Group
Posting Job Description What part will you play?

 The Manager, Digital Ad Operations plays a crucial role within our organization.  An awareness and understanding of online ad technology, the full trafficking process and the digital media landscape is vital. The ideal candidate can manage the full life cycle of online/mobile ad campaigns, satisfy the demands of multiple stakeholders (media agency, creative agency, publisher) often to tight deadlines, and has excellent communication skills. 

This role is responsible for owning Google Ad tools, Facebook Ads Manager, forecasting inventory, monetizing evolving digital properties, interfacing with platform partners, and exploring new opportunities for the business. We are looking for someone who can manage an Ad Operations business and provide support to multiple teams across the company. Ideal candidate will have extensive knowledge of DFP/XFP/AdWords, and acute awareness of changes within the industry.
  • Oversee National Campaign Management:
    • Work closely with Sales on RFPs to ensure inventory availability and consistency in pricing, campaign set-up and implementation, as well as on-time delivery and billing.
    • Oversee manual reservation process of high impact ad placements and ensure best practices are being followed by all stakeholders.
    • Ownership of Machinima’s use of Operative.One campaign management system from an administrative process perspective, working closely with other WBDN Ad Operations teams.
    • Escalation point for all campaign management/delivery issues.
    • Liaison to Business Intelligence, Integrated Marketing, Marketing, Client Solutions, and other teams across the Company.
    • Overflow and high complexity campaign management.
    • Manage partnership with outsourced trafficking and QA teams.
    • Foster relationships with Google, 3rd Party vendors (i.e. YourBow), contractors, and internal teams to successfully leverage offerings.
  • Management, Training & Best Practices:
    • Manage the use of DFP and AdWords to monetize YouTube channels within our Network, as well as Owned & Operated properties.
    • Analyze development areas within the Sales Planning workflow and work with Sales Operations to create process enhancements.
    • Enforce policy on process & workflow; ensure adherence to T&Cs/lead-times/ad specs
    • Manage performance, demographic, & viewability reporting metrics (Nielsen, MOAT, IAS, etc.).
    • Collaborate with team to identify and innovate new product offerings, media revenue streams.
    • Liason with Digital Media Sales organization with regard to internal processes/policies, ad product updates, and key systems/ad technology initiatives.
    • Thought leadership on 3rd party serving and delivery for custom and high impact units and new ad technologies.
  • Ad Delivery Systems & Technology:
    • Drive innovation based on up-to-date knowledge of industry best practices and emerging ad technologies.
    • Revamp and manage targeting catalog / capabilities; partner with WB Consumer Intelligence to leverage Machinima and WB data for ad campaigns.
    • Review and maintenance of all ad tagging and ad server network structures.
    • Main contact point for site Dev teams regarding any ad server tagging.
    • Perform testing and certification of all new 3rd party ad serving partners.
    • Main point of contact for the Engineering teams on all ad serving-related requests.
    • Ensure that new ad products are properly tested and maintained.
    • Train the Sales Planners, Integrated Marketing, and 3rd Party Ad Team on new processes and products.
  • Reporting & Ad Hoc Requests:
    • Manage automated report delivery & report expectations.
    • Use of reporting to identify opportunities to increase efficiency through implementing solutions including the development of tools, creation of processes and reports, and workflow changes.
    • Work with Finance and Business Intelligence on internal reports for analyzing traffic patterns, delivery data, and monetization of content.
    • Ad hoc reporting based on ad server data.

What do we require from you?
  • Bachelor’s degree or equivalent experience.
  • 4 years Ad Operations experience with focus on ad trafficking and ad serving technology.
  • Extensive DFP experience necessary (Preferably with GPT tags)
  • Experience with Operative.One and FreeWheel.
  • Intermediate skills in HTML, familiarity with JS, CSS, web coding concepts.
  • Familiarity with third party Ad Serving Solutions (i.e. Sizmek, DFA/DCM, Atlas) and third party rich media providers (PointRoll, Vindico, Celtra).
  • Familiarity with web inspection tools, such as Charles, Fiddler or Ghostery.

*

The Warner Bros. Entertainment Group of Companies is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation, gender identity or any other category protected by law.