Lead Marketing Manager, Video in El Segundo, California | DiversityInc Careers
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Lead Marketing Manager, Video

AT&T’s Mobility & Entertainment (M&E) Consumer Marketing & Analytics organization is committed to driving individual product excellence, while accelerating our multi-product household base.

In this role, you will plan for the effective development and implementation of longer term marketing projects related to our DIRECTV non-revenue products (DIRECTV APP/4K and new products/). You’ll also define the consumer facing go-to-market requirements to increase product awareness, drive product engagement and consumer satisfaction. In addition, you’ll develop the marketing execution framework and messaging communications leveraged by various channels.

The successful candidate will:

  • Oversee work prioritization, forecasting, scheduling and coordination of resources for projects
  • Partner with teams across the marketing organization
  • Launch new/existing products through innovative marketing campaign
  • Develop product(s) go-to-market messaging and execution plan

This type of experience will help you really stand out:

  • 6+ years’ marketing experience with a subscription-based service
  • Prior experience with video product marketing
  • 6+ years’ professional experience in marketing including significant direct experience in customer lifecycle management, direct marketing, advertising and/or product marketing
  • Understanding of video industry and key video operating metrics
  • Bachelor’s degree or equivalent in Business, Marketing, Communications or a related area preferred
  • Knowledge of AT&T marketing teams and supporting systems 
  • Knowledge of telematics/connected car and/or infotainment products and services
  • Project Management to include a solid understanding of product management processes, and business fundamentals
  • Ability to travel up to 25%

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V