Lead Manager, Marketing Communications in El Segundo, California | DiversityInc Careers
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Lead Manager, Marketing Communications

Mobility & Entertainment (M&E) Channel Marketing & Marketing Operations organization is committed to transforming our industry and delivering on our goal of a premium, effortless mobile and entertainment experience.

Our Lead Manager Marketing Communications develops personalized, coordinated customer journeys to increase product engagement and use, drive self-service and digital engagement, engendering customer loyalty an industry leading customer experience.  The result of these efforts will be a marketing communications program that effectively increases the profitability of, and engagement in, company products and services, and lowers customer churn.  Execution will be through the use of various advertising media.

  • Interface with company management, product and advertising departments and/or advertising agencies to develop and implement communications programs
  • Develop targeting criteria to ensure the right messaging is delivered to the right customer at the right time
  • Develop clear and compelling customer messaging and creative executions
  • Maintain working knowledge of product and or offer functional areas to be able to integrate and communicate that information effectively within customer communications
  • Maintain advanced knowledge of marketing communications professional field
  • Oversee the development, execution and monitoring of integrated communications programs in support of the strategic business objectives
  • Evaluate and assess executed campaigns impact on the business and adjust plans as needed to optimize performance
  • Understand and apply company policies and procedures to resolve routine issues

The background of the successful candidate includes:

  • 3+ years’ marketing or advertising experience
  • Proficiency with MS Office products: Word, Power Point, Excel and Outlook
  • Must possess both outstanding written and oral communication skills
  • Exceptional organizational and problem-solving skills and proven ability to handle multiple tasks
  • Analytical thinking
  • Test and optimization mindset and skills
  • Data driven marketing and decision-making skills
  • Knowledge of Mobility and Entertainment Group products, and services
  • Direct marketing
  • Customer-centric focused marketing experience
  • Knowledge of the telecommunications industry and terminology
  • Targeted social and app marketing skills

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V