Lead eCommerce Online Manager in Middletown, New Jersey | DiversityInc Careers
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Lead eCommerce Online Manager

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.

Details of the role include:

  • Develop, plan and implement a digital marketing strategy across all digital advertising channels: display, rich media, video and social
  • Focus on driving traffic and sales, while maximizing the brand proposition, consumer journey to support an integrated go to market strategy
  • Execute full funnel media and creative marketing programs across multi screens inclusive of the use of video, native and social commerce to create buzz, drive traffic and sales
  • Gather and translate ideas into profitable, ROI marketing campaigns
  • Conduct analysis for program effectiveness and uses the findings to leverage optimization of all campaigns and tactics
  • Work closely with media and creative agency, marketing and product teams, Web site teams, development teams and usability teams
  • Provide digital marketing insights inclusive of data management, profiling/segmentation, tagging, budgeting, forecasting and analytics with operational oversight. Broad knowledge of digital marketing with strong leadership skills

Additional Information:

The background of the successful candidate includes:

  • 6+ years’ e-commerce and digital marketing experience with demonstrated knowledge of online advertising marketing tactics, creative development and campaign optimization
  • Digital Marketing experience includes understanding segmentation, creative development and results tracking and analysis
  • Exceptional project management skills and exacting attention to detail is essential
  • Collaborative and team- oriented with exceptional organizational, written and oral communication skills
  • Knowledgeable about digital marketing tactics: dynamic creative optimization, video
  • Proficient in Microsoft Word, Excel, PowerPoint
  • Excellent communication and interpersonal skills
  • Strong Negotiation Skills
  • Demonstrated self-motivation, with the ability to work independently and cooperatively in a diverse group

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V