Internship - Marketing, Brand & Advertising in New York, New York | DiversityInc Careers
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Internship - Marketing, Brand & Advertising


As long as there are people who make the world a better place, we'll keep making a difference for them. Since 1918, it has been TIAA's mission to serve those who serve others. It is this mission and the values we embrace that make us a different kind of financial services organization.

When you work here at TIAA, you're not just in it for yourself. You are part of something bigger. A collective mission to make a difference - a collective mission we make our own.

To be difference makers.

For more information about TIAA, visit our website.


Summer Interns in Marketing at TIAA work on an exciting mix of assignments and projects that help drive the achievement of the organization's strategy, mission and brand promise. Managers and other colleagues work side-by-side with summer interns to ensure development and learning. Interns in Marketing at TIAA can expect to gain an understanding of TIAA and the Financial Services industry, as well as have opportunities to explore various disciplines within the Marketing function. As an intern on the Brand and Advertising team, one will help a team of marketing professionals whose primary responsibilities are to understand customer needs, translate those needs into a relevant brand strategy, and effectively communicate against that strategy to build brand awareness/equity and drive desired customer actions and outcomes.


The selected TIAA Brand and Advertising Intern will support and/or own any number of projects underway, aimed at optimizing the relationship TIAA has with its consumers and other customer groups. He/she will have the opportunity to apply classroom learning to the workplace, while also being challenged by various opportunities to learn and develop new skills. Interns will take on developmental roles in areas of Brand Marketing, including, but not necessary limited to, creative development, paid, earned and social media, digital analytics and customer insights. Specific assignments will be made based on business priorities and an alignment of project needs with the candidate's skills.

At the conclusion of the internship, one will be expected to develop and present to one's manager(s) a recommendation/summary of the primary project upon which he/she worked over the course of the summer.

Please Note: TIAA does not sponsor visas for entry-level/internship positions and, due to program format, will not hire individuals whose work eligibility is based on a F-1 or other student visa status, including, but not limited to, students who receive a STEM OPT extension.


Required Skills:
*Currently pursuing a Bachelor's degree with a major/concentration in Advertising, Marketing Management, Digital Marketing, Marketing Analytics, Content Marketing, or another marketing-specific area of focus. Graduation date must be between December 2019 to May 2020
*Minimum overall GPA of 3.0 or better
*Must have experience with MS Office tools (Word, PowerPoint, Excel) Desired Skills:
*Excellent interpersonal, verbal, and written communications skills and high emotional intelligence
*Well organized, detail-oriented, and able to maintain confidentiality and exercise discretion
*Solid presentation and communication skills
*Strong ability to work in teams and build good relationships high degree of personal integrity and work ethics
*Effective project management and time management skills
*Ability to prioritize, multi-task and maintain attention to detail

Equal Employment Opportunity is not just the law, it's our commitment. Read more about the Equal Employment Opportunity Law.

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This organization is an equal employment opportunity (EEO) employer, dedicated to maintaining a work environment free of bias, harassment, discrimination and retaliation. As an EEO employer, this organization expressly prohibits discrimination, harassment, and retaliation on the basis of race, creed, ethnicity, color, age, religion, sex, sex stereotype, pregnancy (including childbirth, breastfeeding or related medical conditions where applicable), sexual orientation, gender, gender identity, gender expression, transgender, marital status, national origin, ancestry, physical or mental disability, requesting a reasonable accommodation based on mental or physical disability, medical condition (as defined by applicable law), genetic history and information, citizenship status, military or veteran status, or any other status protected by federal, state, or local law or ordinance or regulation (collectively referred to here as 'protected characteristics').

*©2016 Teachers Insurance and Annuity Association of America (TIAA), 730 Third Avenue, New York, NY 10017