In-House Agency Marketing Program Manager 1

Job Description

At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo’s Chief Administrative Office (CAO) consists of enterprise functions that work together to promote and protect the Wells Fargo culture and brand, and support our team members. Groups within CAO work to protect our reputation, tell our story, bolster team member engagement, connect with our customers, and bring new and innovative solutions to life. CAO functions include Commitment to Customer, Corporate Responsibility & Community Relations, Data Management & Insights, Human Resources, Marketing, Stakeholder Relations, and the CAO Integration and Planning Office.

The In-House Agency culture is focused on creating excellent and transparent communications for Wells Fargo customers in a supportive and fun atmosphere that believes strongly in work/life balance.  This position is on a growing and dynamic team creating consumer facing marketing materials. This position will support work from the Home Lending Group, Education Financial Services, and the Payments, Virtual Systems and Innovation group.  As a Program Manager supporting these lines of business, you will engage internal clients on their marketing strategy and turn that into creative strategy. You’ll brief art directors and copywriters and work with them on the internal presentation and ongoing development of that work.

The Account Management team provides strategic oversight of the business, customer and brand on agency deliverables and holds accountability for managing agency teams to meet client objectives, customer needs, and budgetary and timeline parameters. The team builds influential and collaborative client partnerships and leads agency/client communications and interactions.

The primary goal of Account Management is to help drive and develop effective marketing programs and materials which deliver on KPI’s. They do this by setting and inspiring the creative direction and ensuring that creative is delivered effectively and efficiently at overall client relationship, campaign and project levels.

KEY RESPONSIBILITIES INCLUDE:

  • Supports Account Executive through all project phases to ensure successful execution, including: proactive planning, scoping, budgeting, briefing, tracking progress and orchestrating of teams (agency and client)
  • Ability to build influential client relationships and developing a deep familiarity with client business, customer and marketing insights. Being the primary contact for campaigns, projects or channel work for these clients. Learning, sharing and applying customer insights, brand activation and business results
  • Being accountable for defining and achieving campaign/project goals on behalf of clients by way of collaboration with internal (IHA) and external (LOB Marketing) leadership
  • Assessing risks to project and proposes mitigation strategies
  • Leading, guiding and partnering to sell creative presentations
  • Demonstrated direct marketing experience in print and digital (including direct mail)
  • Proactively looking for ways to improve the business or agency processes to achieve better results
  • Owning internal team meetings, status documents and hot sheets

Candidate must be able to work from our office in San Francisco, CA or New Brunswick, NJ.



Required Qualifications

  • 5+ years of marketing experience



Desired Qualifications

  • Excellent verbal, written, and interpersonal communication skills
  • Strong presentation skills
  • Strong relationship development skills
  • Ability to think strategically, implement, and deliver business objectives



Other Desired Qualifications
  • Marketing/Ad agency account executive experience
  • Digital Marketing experience (display, social, etc.)
  • Ability to multi-task and manage multiple projects at the same time
  • Ability to build influential client relationships and develop a deep familiarity with client business, customer and marketing insights
  • Experience working on a project management platform, Aprimo experience a plus




Street Address

CA-SF-Financial District: 550 California St - San Francisco, CA
NJ-North Brunswick: 100 Fidelity Plz - North Brunswick, NJ



Disclaimer


All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.



Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.


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