HBO Campaign Operations Analyst (Freelance) in New York, New York | DiversityInc Careers
 
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HBO Campaign Operations Analyst (Freelance)

Posting
Job Title
HBO Campaign Operations Analyst (Freelance) Time Warner
Division
HBO Industry Cable/Broadcast Television Networks
Film Production and Distribution
Television Program Production and Distribution
Area of
Interest
Digital/Interactive Media
Market/Media Research
Location United States - New York - New York Requisition # 164110BR Position
Type
Temporary Posting Job Description

OVERALL SUMMARY:

HBO is seeking a Campaign Operations Analyst to join their Consumer Marketing team.  He/she is responsible for executing data-driven marketing campaigns, utilizing a campaign management tool to deploy campaigns in market.
The successful candidate would have experience in building simple segment based, trigger based and customer journey campaigns. In addition to campaign deployment experience, this individual must be able to gather requirements, extract and test data outputs, have experience with mobile, email and in-app marketing channel, and an understanding of implementing tests.

PRIMARY RESPONSIBILITIES:

  • Execute data driven campaigns utilizing a campaign management tool across various channels

  • Build simple segment based, trigger based and customer journey campaigns

  • Be able to understand and equate marketing targeting criteria to technical details

  • Meet with internal stakeholders to understand and interpret their requirements

  • Execute and manage campaign deployment on a daily/monthly and adhoc basis

  • Quality check other campaigns developed by peers

  • Work with Strategists, Producers and Data Infrastructure teams to coordinate the deployment of campaigns

REQUIREMENTS:

  • Hands-on experience building campaigns in a campaign management tool (Braze, Unica etc)

  • Experience deploying campaigns into market – building trigger, customer journey and adhoc campaigns.

  • Experience with Email Service Providers, Data Management Platforms, Mobile Messaging Platforms and publishers like Facebook.

  • Bachelor’s degree, Masters level degree well regarded

  • Exceptionally strong analytical skills

  • Solid project management and organizations skills 


  • Can thrive in a fast-paced environment 


  • Confident and articulate communicator, capable of inspiring strong collaboration in the organization 









About Us It's HBOSM


America's most successful premium television company, Home Box Office delivers two 24-hour pay television services—HBO®and Cinemax®. HBO continues to take advantage of the latest technological innovations with advancements that include the availability of HBO programming online though HBO GOSM and MAX GOSM, as well as HBO On Demand® and Cinemax On Demand® in HD. Just as HBO is a company noted for its commitment to excellence in the products and services it delivers to consumers, it makes the extra effort to create a work environment in which fairness, equity, trust, and individual responsibility are valued. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.

HBO is an equal employment opportunity employer. HBO does not discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, and genetic information, or any other basis protected by applicable law. HBO also prohibits harassment of applicants or employees based on any of these protected categories.