Director, Social Media Marketing in Newark, New Jersey | DiversityInc Careers
 
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Director, Social Media Marketing

About the position

PGIM, the global investment management businesses of Prudential Financial Inc., is one of the world’s leading money managers. With offices in 15 countries and over $1 trillion in assets under management, clients rely on our risk management expertise, intellectual capital and creative solutions to realize their investment objectives. Our distinct multi-manager model delivers a broad suite of actively-managed solutions in the areas of public and private fixed income, equities, alternatives and real estate to serve our clients’ needs. We are passionate about delivering investment returns for our clients and dedicated to our greatest asset – our people. Learn more about who we are and how we can work together, please visit: www.pgim.com

The PGIM Marketing team is looking for a Social Media Marketing Director to join our team. As part of our team’s efforts to increase brand awareness, you will help with the development and implementation related to the PGIM Social Media Strategy. You will work with the PGIM Marketing Team, Control Partners, and internal Advertising Agency to help devise the strategic direction for our Social Media Marketing initiative in alignment with the PGIM strategy.

Responsibilities:

  • Build and execute on the global social media strategy to help promote the brand through competitive research, platform determination, benchmarking, messaging and audience identification.

  • Partner with Compliance, the Content Board and cross functional teams to generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.

  • Moderate all user-generated content in line with the moderation policy for each community.

  • Establish processes and craft editorial calendars and syndication schedules.

  • Continuously improve marketing strategy by capturing and analyzing the appropriate social data/metrics, insights and standard methodologies, and then acting on the information.

  • Collaborate with other departments (customer relations, sales etc.) to manage projects, identify key players and coordinate project activities.

Qualifications
  • Bachelor’s degree in Marketing or related field
  • Minimum 7 years of financial services marketing, communications/pubic relations, or social media experience
  • Asset Management experience / knowledge a plus
  • Creative thinker and exceptional writer with experience developing engaging social media content
  • Knowledge of social media best practices and techniques
  • Experience with Hearsay, LinkedIn, and Twitter preferred
  • Strong project management skills and experience managing multiple complex deliverables under tight deadlines
  • Solid computer skills, including Excel
  • Clear and concise communication and presentation skills
  • Communicates effectively and collaborates well with others with the ability to influence team members of all levels
  • Strong analytical skills with a goal-oriented attitude

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.