Director Product Management in El Segundo, California | DiversityInc Careers
 

Director Product Management

Description

AT&T AdWorks is the face to the market for AT&T’s newest ad products with the potential to reach approximately 150MM screens in the US

across TV and Mobile. If you are someone who enjoys a challenge and is interested in playing a key role in bringing to market innovative

mobile advertising products then this is the place for you.

We are looking for a Director Digital Product Management who will be responsible for leading the product strategy, management and execution of our digital product roadmap that will transform A&T AdWorks into a multi-billion dollar media solutions provider. We are looking for industry veterans who revel in the prospect of building a better approach to advertising sales that utilizes the inherent strengths of the world’s largest telecommunications company.


This role supports online, mobile, social and video centric ad product initiatives across national ad sales including TV everywhere, over the top services, web publishing, mobile commerce, location services, programmatic and cross screen media sales channels.

To make an impact in this role you will:

  • Own end-to-end lifecycle product management for AdWorks’ current and emerging portfolio of digital products. The position will be responsible for the “4 P’s” of marketing, including price, product, promotion, placement.
  • Maintain strategic relationships with key industry stakeholders such as technology providers, application developers, third-party technology vendors, outsourced ad sales organizations, advertisers and agencies.
  • Collaborate with all advertising support teams to develop product features and requirements from conceptual stages through product life cycles to optimize revenue and meet operational, financial and corporate objectives.
  • Develop business cases and quarterly reviews for proposed products and initiatives, including cost/benefit estimates, market trends, competitive analysis, risk analysis, industry best practices and product development timelines


QualificationsQualifications:

Experience in advertising product and/or technical product management


Technical familiarity with current and emerging digital and mobile ad platforms, applications, programmatic technology, devices and ad

insertion technologies


Extensive knowledge of the digital media marketplace - ad exchanges, RTB, DSPs and SSPs


Familiarity with digital, mobile, & native tagging/tracking, iAB VAST and VPAID principles, targeting, measurement, ad blocking and

creative ad formats


Track record of successfully bringing new digital products to market, on-time, on-budget that achieve scalable success


Established ability to manage product scope and make data informed tradeoffs to deliver minimum viable product in limited time frames


Experience executing market, competitive and other user research to develop product strategies


Excellent presentation and communication skills