Director of Workplace Benefits Engagement in Newark, New Jersey | DiversityInc Careers
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Director of Workplace Benefits Engagement

About the position

Who we seek:

Do you love marketing that drives customer engagement, business revenue growth and financial outcomes?

Do you want to work in a startup environment within a large, stable company?

Are you ready to drive some of our company’s key strategic initiatives?

Do you recognize the importance of a strong organizational culture and can motivate a fast-paced, results-oriented team that is technology enabled, without regard for organizational reporting lines?

If so, we may have an exciting new opportunity for you at Prudential.

The Customer Office at Prudential is a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. It’s an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.

We are seeking a leader to drive new and high impact initiatives geared to assist Prudential Clients in their journey to strengthen Employee engagement with workplace benefits. The ideal candidate will have experience in the employer benefits space, and understand the connectivity between different institutional product offerings and their role in augmenting workplace benefits. This is a newly created position that will be responsible for further developing the recently launched Financial Wellness digital engagement platform.

As part of the Customer Office Marketing team, this person will lead omni-channel initiatives that cut across all of Prudential’s businesses. You will get to work in a new team with the speed, agility and excitement of a startup and the brand recognition and stability of Prudential

Job Responsibilities

·         Co-lead creation and execution Financial Wellness strategic roadmap based on a good understanding of Employer & Employee level needs.

·         Provide advice/consultation to Prudential’s Lines of Business (primarily Group Insurance and Retirement), assisting them in creating digital Financial Wellness strategies and solutions to maximize workplace benefits engagement.

·         Responsible for the development and implementation of an Engagement and Cross-marketing vision and strategy within the Financial Wellness platform.

·         Define and implement engagement standards and metrics for Financial Wellness.

·         Partner with Group Insurance and Retirement to increase adoption of Participant-level solutions delivered through Financial Wellness digital platform and enabled through Employer alignment

·         Problem Solving and ideation to continuously increase end-user and Employer engagement.

·         Develop test and learn digital marketing strategy for Pru customer engagement that creates economic value for the business.

Qualifications ·        Bachelor’s Degree or equivalent experience (8+ years) in Wellness and/or Employer Benefits related functions. MBA or business degree a plus.

·         Prior experience with Group Insurance and Retirement benefits, TPAs, and B2B sales strategies.

·         Familiarity with digital ecosystem for benefits administration, benefits platforms. Benefits Consulting experience is a plus.

·         Experience in Financial Wellness related platforms/capabilities is ideal.

·         Extremely detail oriented with teamwork skills and the ability to work across functional teams and all levels of the organization. Significant experience in leading cross-business initiatives is highly recommended.

·         Ability to connect dots and streamline content and delivery mechanisms.

·         Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team.

·         Strong interest in marketing and customer/employer engagement.

·         Top notch written and oral communication skills while in presence of executive leadership; expert in MS Office Suite (e.g., Word, PowerPoint, Excel).

·         Collaborative mindset that inspires those around them (peers and those more senior) to be creative and try new things.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.