Director, Marketing Experiences and Strategy in Newark, New Jersey | DiversityInc Careers
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Director, Marketing Experiences and Strategy

About the position

Who we seek:

Do you love to think of new & innovative ways to market to our customers and drive real business outcomes? Does technology and data driven marketing excite you?

Do you want to work in a startup environment within a large, stable company?

Are you ready to engage in some of our company’s key strategic initiatives?

Do you recognize the importance of a strong organizational culture and can motivate a fast-paced, results-oriented team, without regard for organizational reporting lines?

If so, we may have an exciting new opportunity for you at Prudential.

The Customer Office at Prudential is a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. It’s an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.

Prudential is seeking a Director of Marketing Experiences and Strategy to work directly for the Head of Customer Engagement to develop and execute high visibility strategies across Prudential’s products and businesses that will result in financial betterment for Prudential’s 30 million customers. This is a newly created position that will play an instrumental role in shaping the future of how Prudential engages its existing customers and acquires new customers and deepens customer relationships. As part of the Customer Office Marketing team, this person will lead initiatives across Prudential’s business units including Retirement, Group Insurance, Asset Management, Life Insurance and Annuities.

You’ll get to be part of a team that has the speed, agility and excitement of a startup and the brand recognition and stability of Prudential. You will be encouraged to expand your skills, test your creative boundaries, share new ideas, and most importantly - have fun.

Primary Responsibilities:

·       Design and drive cross-channel marketing funnel strategy for existing customers and prospects

·       Drive cutting-edge customer experiences for marketing and strategic growth initiatives

·       Drive partnerships with international marketing teams as needed

·       Work closely with the executive team to help define, streamline and communicate business strategies

·       Operate at both a strategic and tactical level as needed to deliver remarkable outcomes

·       Lead and/or collaborate with cross-functional teams containing members from throughout the Prudential enterprise to develop and execute strategic marketing programs



·       7+ years of marketing and management experience, specifically in financial services and/or internet enabled businesses. Bachelor’s degree, MBA preferred

·       Experience and expertise with developing marketing strategy.

·       Exposure to mar-tech capabilities such as marketing-automation, lead management, and personalization a plus.

·       Passion for and experience with designing functional yet beautiful and highly engaging customer experiences

·       Exceptional oral and written communications skills. Strong Executive Presence

·       Demonstrated ability to lead and influence senior executives across multiple business units and functions

·       Experience managing and motivating a team, allocating and supervising their work

·       Excellent consultative skills and ability to form strong business relationships at all levels

·       Curious and innovative mindset that inspires those around them (regardless of level) to be creative and try new things


·       Must be open to occasional international travel

·       Based in Newark, NJ

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.