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Director, Digital Marketing

About the position

PGIM Investments is dedicated to helping clients solve their toughest investment challenges -- whether it’s capital growth, reliable income, or protection from market volatility and other risks. As part of PGIM, the global investment management business of Prudential Financial, PGIM Investments is the manufacturer and distributor of retail mutual funds, separate accounts, ETFs, and UCITS sold primarily through third-party distribution channels. The products and strategies we create are managed by PGIM, which is Prudential’s asset management organization. Prudential has become recognized as a leading provider of investment solutions for institutional and retail clients.

We are looking for a highly motivated marketing professional to support the development and execution of communications to support the PGIM Investments business. Email is our primary form of communications, and they are used to promote webinars, conference calls, live events, products, research insight, and other firm assets. This position will be responsible for driving the business unit’s digital programs and strategy. This role serves as the lead email and communications strategist and program manager for the PGIM Investments business. He/she will be a master of the technologies and software that are used to create and manage email programs. He/she will develop design strategies for communications and be a master of leveraging data on how users interact with a company’s digital engagement systems. This role holds responsibility for the overall visual design, process definition and execution, integrity and flawless execution of email programs for the firm, while leading all coordination with key stakeholders and oversight of platforms and tools. Primary responsibilities include, but are not limited to: Email Marketing:
  • Support the PGIM Investments business with ongoing email marketing programs.
  • Serve as the primary subject matter expert on email programs and email marketing overall.
  • Spearhead the pulling and management of lists, design of emails, coordinate the proofreading of content for emails, manage through Compliance Review and push out emails.
  • Lead reporting and communications around emails, and work with Sales and Channel Marketing on problem resolution and troubleshooting.

Microsite/landing Page Design:

  • Manage the design of landing pages and microsites to ensure appealing and engaging experiences for PGIM Investments customers.  

Strategic Marketing:

  • Lead efforts to understand and address competitive email marketing developments from within our industry and outside and ensure that the email/web ecosystem remains relevant and engaging.
  • Work closely with Sales, Product Marketing and Channel Marketing to support and execute a seamless digital email marketing program to attract, convert, upsell and engage financial professionals.



Qualifications
  • A Bachelor’s degree required.  (Majors of Computer Science, Business, English or Marketing preferred.)
  • Demonstrated project management skills; ability to lead and clearly possesses the ability to translate strategy into tactical deliverables.
  • 5 – 7 years of coding effort in Javascript, HTML5, creating CSS code and C++.
  • Experience in creating webpages on a CMS, ideally on ExactTarget and WCM.
  • A proven track record of leveraging a corporate digital style guide and tailoring experiences to specific audiences – creating an overall harmonious experience but one that truly serves the needs of the market.
  • Excellent written and verbal communication skills.
  • Ability to prioritize work effectively and manage multiple projects at any given time.
  • Ability to work independently as well as in a team environment.
  • Proficient in ExactTarget or other email client platform, SalesForce or other CRM, CMS, Javascript, HTML5, CSS creation, C++, as well as Microsoft Office programs including Word, PowerPoint and Excel.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.