Director, Consumer Metrics and Insights in Newark, New Jersey | DiversityInc Careers
 
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Director, Consumer Metrics and Insights

About the position

About Prudential: With more than $1.2 trillion in assets under management, $3.5 trillion in life insurance policies in force, offices around the globe, and a 140-year record of stability and success, Prudential has built a reputation as a leader in global financial services. Prudential Annuities, a division of Prudential, provides innovative retirement solutions to help financial professionals grow their business and ensure that their clients meet their retirement income needs. Our continued success derives from the quality, integrity and diversity of our associates. We are proud to be recognized as a place where talented people who want to make a difference can grow as professionals, leaders, and individuals. Job Description: We are seeking a marketing metrics and insights leader who is highly analytical, self-motivated and intellectually curious to join the Individual Solutions Group Marketing & Customer Insights (MCXI) team supporting Individual Solutions Group (ISG), Individual Life Insurance (ILI) and Annuities businesses. Reporting to the VP of Metrics and Insights, the Director, Consumer Metrics is the lead and driver for growing the team’s Consumer measurement and analytics capabilities. You will define “metrics that matter” for the organization and provide vision and leadership to a team of professionals who will deliver metrics and insights to the ISG MCXI and ILI & Annuities business teams. You will enable, analyze and share insights on the required analytics to support organizations strategies. Role will be responsible for developing and constantly improving reporting, analytics and insights around marketing campaigns; identifying and delivering required data/analytics to inform and support full range of activities, including but not limited to; campaign design, channel adoption/usage, segmentation, product launches, path analysis and testing. What You Will Bring: Consumer Metrics and Insights Leadership
  • Establishing and implementing a formal insight loop for all MCXI projects, initiatives, product launches, marketing campaigns to build a foundation, enable connections, measure results, share insights, identify new opportunities, and continuously learn.
  • Identifying and rolling out new tools designed to have users directly have access to insights to self-serve.
  • Providing insight and recommendations to senior leadership on Consumer MCXI initiatives.
  • Understanding the Voice of the Customer by partnering with the Customer Experience Organization and supporting the creation of consumer personas or segmentation for the businesses.
  • Enhance customer insight and decision-making capabilities through use of leading edge tracking, measurement and analytics methods.
  • Provide leadership and direction for the consistent use of data for meaningful business decisions and optimizations.
  • Work closely with internal stakeholders and external partners to ensure proper measurement frameworks are in place for all initiatives and leveraged for continuous improvement against business goals.
  • Collaborate with business team members, clients, and internal stakeholders to drive the optimal analytics approach to actionably measure for the business need.
Capability Management
  • Own, evolve and scale our consumer reporting and metrics capabilities to anticipate and meet the needs of the ISG Marketing, Customer Experience and Insights (MCXI) organization.
  • Partner with leaders within the ISG MCXI organization to define metrics that matter for the business, and with ISG Business Intelligence and Data Management teams to acquire data and develop dashboards that will socialize those metrics.
  • Deploy resources to support the reporting and data analysis needs of MCXI initiatives, campaigns and in-market tests.
  • Represent the MXCI perspective across the organization to strengthen cross-channel/enterprise knowledge and capabilities.
  • Link multiple data types – online, offline, primary, secondary – to derive deeper insights and cross-channel connections.
People Management
  • Guide and manage Metrics & Insights team members.
  • Conduct on going performance reviews, manage workload and deliverables, coach, develop capabilities, and hire new team members as needed.     
Qualifications
  • Bachelor's degree, MBA or Business degree a plus.
  • 7+ years of marketing (or similar) measurement and insights experience; minimum of 3 years managing and developing direct reports (performance management, hiring, coaching, development).
  • Strong consultative advisory skills and a proven track record of execution.
  • An understanding of the financial services category is a plus, as is experience with multiple distribution models, specifically third-party intermediaries and direct to consumer.
  • Experience using agile methodologies to deliver products and technologies.
  • Firm understanding and experience with data management and transformation, including platform integration (segment profiles, leads data, DSPs, DMPs, CRM). Experience with tag management, test/optimization platforms, web analytics tools, data visualization, analytics/BI tools, and big data platforms such as hadoop.
  • A thorough understanding of the marketing analytics ecosystem and evolving landscape and a clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations.
  • A leader who can command presence and build relationships across the organization.
  • Able to clearly articulate complex technologies and concepts to stakeholders.
  • Proven ability in building processes and systems within a matrixed organizational structure.
Why Work at Prudential? Prudential is a company of smart, ambitious professionals working together across a multitude of disciplines. Together, we are building a better financial future for our customers and our communities around the globe.
  • Fortune 100 company with exceptional organizational and brand recognition
  • One of the top asset management firms within the Financial industry
  • Competitive salary, bonuses, benefits, and Paid Time Off
  • Tuition Reimbursement Program
  • 401(k) retirement plan with company matching & a pension program
  • An inclusive culture that strongly believes in community engagement and volunteerism

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.