Director, Advanced Advertising Product Management - Media

Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.

Director, Advanced Advertising Product Management
The Director of Advanced Advertising Product Management is responsible for leading the development of word class online marketing solutions on behalf of thousands of Spectrum Reach clients. This senior leader will play a pivotal role in defining strategy, business models, supply strategy, vendor / technology evaluation, cross-platform execution, revenue growth and lead an online product management team. The successful candidate will collaborate with sales and clients to manage the roadmap and product lifecycle across multiple disciplines.

This exceptional leader will have hands on experience with: video, programmatic media buying, targeting capabilities, supply quality tools, media mix modeling, device graphing, data-driven creative, social, native, possesses technical skills, deep knowledge of IAB/TAG standards, application of 1st/2nd and 3rd party data as well as having the ability to connect the dots to shift from single point products to solutions.

The Director of Advanced Advertising Product Management will encourage a culture based on teamwork, cross functional collaboration and unbridled intellectual curiosity to evaluate new products, refresh existing capabilities and manage a growing online product portfolio.

Key Responsibilities
  • Build the next generation of best in class cross-platform online products inclusive of: video, mobile (web/apps), social and native across key verticals with internal and external partners
  • Forward thinker in translating sales needs into strategic and compelling business opportunities by building consensus on priorities leading to product execution
  • Translate business strategy into a portfolio product roadmap, articulates trade-offs and business cases for new features through data-driven prioritization and business needs; set minimal viable product releases.
  • Based on campaign needs, recommend appropriate enterprise campaign parameters, margin thresholds, proactively solve issues and act as a single point of contact / subject matter expert across the online portfolio
  • Motivates, leads, influences and manages direct and indirect teams, works collaboratively to drive programs that meet our clients’ business objectives
  • Attends client meetings on ongoing basis, interfacing as needed with executive and middle management on client side during meetings and presentations
  • Informs senior management on key opportunities, potential risks, and potential partnerships
  • Coordinate with cross functional stakeholder on proper testing, integration, activation and continuity support
Requirements
  • Above all, we need a passionate and relentless leader who loves delivering great user experiences
  • 10+ years’ experience at a combination of: DSP, DMP, SSP media, direct marketing agency, data company, media agency, strategy consulting or similar company within the digital media ecosystem with a focus on product management or product design experience with deep focus on video
  • Deep knowledge of the advanced advertising eco-system
  • Solid understanding of the MSO media sales channels (local, regional and national), cable programmers, content providers, MSO business relationships, evolving ecosystem models, outcome-based marketing and supporting tools
  • Applicable experience with direct marketing techniques, methodologies, list matching, data fusion as well as synthesis of campaign performance
  • Experience with key categories such as automotive, health, retail, tune-in and political
  • Attention to detail and the ability to manage multiple projects, tasks and responsibilities concurrently; consistently set, meet and exceed deadlines
  • Ability to form strong relationships with internal teams, vendors and clients
  • Proven history of managing multiple product efforts and significant experience leading product roadmaps, prioritizing and identifying opportunities for backlog, collaborating with development teams for ongoing enhancements
  • Ability to negotiate complex contracts to support emerging business models
  • Capacity to work independently and own responsibilities for projects immediately
  • Professional, outgoing (partners well with all), confident with sound presentation skills
  • Work in NYC headquarters and travel 1/3 of the time as needed
  • BA/BS degree (MBA preferred)
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