Digital Pricing & Yield Analyst (CNN, CNN Money, Great Big Story) in New York, New York | DiversityInc Careers
 
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Digital Pricing & Yield Analyst (CNN, CNN Money, Great Big Story)

Posting
Job Title
Digital Pricing & Yield Analyst (CNN, CNN Money, Great Big Story) Time Warner
Division
Turner Business Unit_TBS ADSAL Industry Advertising
Cable/Broadcast Television Networks
Games – Development & Publishing
Online Content/Services
Area of
Interest
Ad Sales Location United States - New York - New York Requisition # 163120BR Position
Type
Full Time Posting Job Description The Turner Story
Turner is a division of Time Warner along with our sister companies, HBO and Warner Bros. We are better known as the folks who bring you CNN, HLN, TCM, TNT, TBS, Adult Swim, Cartoon Network, Turner Sports and so much more! From cutting-edge breaking news stories, up-to-the-minute sports coverage, and the characters we grew up loving on to the shows we love today, Turner continues to be the gold standard in first class television programming and a demonstrated leader in digital content. We tell the stories the world wants to hear. Won’t you be a part of our story? http://www.turner.com/
 
What part will you play? 
As a Digital Pricing & Yield Analyst, you will be in a highly impactful role that is responsible for maximizing Turner's digital revenue & the utilization of its inventory across all revenue streams. In this position, you will focus specifically on Turner's News vertical, inclusive of CNN.com, CNN Money, HLNtv.com, and Great Big Story. You will play a key part in measuring and optimizing the overall health of Turner's digital businesses, including analysis of revenue, supply and demand, pricing & inventory consumption. You will then use these data points to drive Turner's approach to monetization (both strategy & tactics) by working closely with sales, product, ad operations, programmatic & analytics teams. Lastly, you will help identify & implement new monetization techniques & sales opportunities. This role is based in New York and reports to the Manager, Digital Pricing & Yield, News Vertical.

What will you be doing?  
  • Analyze Turner's digital sales inventory across multiple Turner News digital properties including CNN and CNN Money.
  • Monitor and maintain inventory forecasting and availability by brands, content, and platforms. - Assist account management teams with campaign optimization.
  • Work closely with marketing and sales on ad product packaging and sales strategy for direct and programmatic campaigns.
  • Help guide and communicate monetization and yield strategy (with a focus on Video, especially OTT, Live, VOD) to internal stakeholders
  • Serve as the subject matter expert on inventory trends and monetizable capacity for Sales and Ad Operations partners.
  • Analyze current sell through and eCPM rates to help adjust pricing for new and existing products as necessary. - Identify and report on key inventory metrics on a daily, weekly and monthly basis.
  • Stay current with digital landscape and technologies and help develop reporting and analytics tools.
 What do we require from you?
  • 1+ years of experience in pricing, yield management or sales analytics for Ad Agency, Publisher, or Ad Tech Vendor.
  • Experience with digital ad serving systems, such as DFP and FreeWheel, and front-end sales systems such as Salesforce and Operative.One.
  • Ad Exchange or Programmatic advertising experience a plus.
  • Strong analytical, communication and organizational skills required.
  • Must be able to multi-task and prioritize under fast paced environment.
  • Proficient in Microsoft Excel (Pivot tables, vLookups, SumIfs, etc.).
  • Bachelor's degree in business, finance, mathematics, statistics, science, or equivalent work experience.
 But wait, there’s more!
  • Paid time off every year to volunteer
  • 2016 Best Company for Working Mothers
  • An in-house learning and development team to help shape and grow your career
  • Part of the Time Warner family of powerhouse brands
See what it’s like to work at Turner! Follow us on Instagram, Twitter and Facebook

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.