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Digital Marketing - Programmatic Strategy and Campaign Management Specialist - New York

ORGANIZATION: Accenture Interactive

Programmatic Strategy Specialist

LOCATION: New York

TRAVEL REQUIREMENT: As needed

Accenture Interactive

Customer experience is the battleground for brands today. Winning in an experience-led market means being hyper-focused on the customer and agile enough to offer new, connected experiences that flex to accommodate individual needs.

Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.

Job Summary

There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

Delivery

  • Support programmatic media engagements where Accenture is actively managing a Client’s media budget. This may involve architecting the media strategy, conducting audience and media research, building campaigns, partnering with media and ad technology vendors, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations. Provide detailed account analysis and ensure that our advertisers are satisfied with their performance goals

· Perform assessments and develop roadmaps to help clients establish and achieve their programmatic media objectives

· Support programmatic media consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization

  • Build and maintain strong knowledge of DoubleClick Bid Manager (DBM).

· Actively support the development of Accenture’s paid media offering

· Keep in front of industry, programmatic and paid media trends and developments by conducting research, engaging in training and attending industry events

  • Evangelize "Programmatic Buying" both internally and externally