Digital Customer Engagement Manager in Newark, New Jersey | DiversityInc Careers
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Digital Customer Engagement Manager

About the position

Who we seek:

Do you love marketing that drives customer engagement, business revenue growth and financial outcomes?

Do you want to work in a startup environment within a large, stable company?

Are you ready to drive some of our company’s key strategic initiatives?

Do you recognize the importance of a strong organizational culture and can motivate a fast-paced, results-oriented team that is technology enabled, without regard for organizational reporting lines?

If so, we may have an exciting new opportunity for you at Prudential.

The Customer Office at Prudential is a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. It’s an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.

We are seeking a Digital Marketing Manager to join the Customer Engagement Marketing team.

To be successful, the individual must have a strong work ethic, possess attention to detail, be highly flexible and remain calm under pressure. Equally critical will be the individual’s interest in learning as much as possible about what engages our customers and putting that information to use in providing them with better financial tools and solutions through the enhancement of our Digital Financial Wellness Platform. This role offers a unique opportunity to build and execute on a key US Business growth strategy. This manager will work directly for Digital Financial Wellness Director and will be instrumental in further developing the recently launched Financial Wellness Digital Engagement Platform. You’ll closely partner with other Prudential businesses, user experience, and tech/development teams to design, develop, and prioritize Financial Wellness efforts.

Job Responsibilities

·         Responsible for campaigns and programs designed to engage existing customers within our Workplace Solutions Group

·         Manage and execute the Financial Wellness strategic roadmap.

·         Responsible for the development and implementation of an Engagement and Cross-marketing vision and strategy within the Financial Wellness engagement platform for Workplace Customers, Retail Customers and Prospects.

·         Define and implement engagement standards and metrics for the engagement platform.

·         Ideate and lead implementation of initiatives to continuously increase engagement.

·         Develop test and learn digital marketing strategy for Pru customer and Prospect engagement that creates economic value for the business.

·         Collaborate with reporting and analytic teams to track, report and measure campaigns and programs



·         Bachelor’s Degree or equivalent experience (4+ years) in digitally enabled businesses. MBA or business degree a plus.

·         Prior experience with digital and customer experience initiatives leveraging content marketing, financial education, digital campaigns. Experience in Financial Wellness related platforms/capabilities is a plus.

·         Experience in financial services; any experience with marketing in the Life Insurance, Retirement and Annuities space a plus.

·         Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team.

·         Extremely detail oriented with teamwork skills and the ability to work across functional teams and all levels of the organization. Significant experience in leading cross-business initiatives is a plus.

·         Strong user experience/design sense, interest in marketing and customer engagement.

·         Strong written and oral communication skills; expert in MS Office Suite (e.g., Word, PowerPoint, Excel).

·         Experience with design-thinking or other innovation processes is a plus.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.