Digital Content Specialist in Burbank, California | DiversityInc Careers
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Digital Content Specialist

Job Title
Digital Content Specialist Time Warner
The CW Network WB Business Unit The CW Network Industry Cable/Broadcast Television Networks Area of
Marketing/Promotions/Advertising Location United States - California - Burbank Requisition # 163664BR Position
Full Time Company Overview The CW Television Network launched in 2006 as America’s fifth broadcast network, with programming targeting younger viewers, a demographic highly sought after by advertisers. A joint venture between Warner Bros. Entertainment and CBS Corporation, The CW broadcasts a five-night, 10-hour primetime lineup, Monday through Friday. Posting Job Description What part will you play?

The CW Network, LLC seeks a Digital Content Specialist for the Digital Media department. Position will create, design, prepare and publish digital content for The CW Television Network and CW Seed. This includes design work for websites, social media, apps, digital affiliates, distribution partners and promotional partners. The role d
evelops innovative digital marketing experiences and drives engagement to grow audiences across all social and digital platforms.  

  • Create and publish art assets for sites/apps and other digital needs.
  • Coordinate with team and other departments to receive and deliver design assets and meet other marketing and UX/UI needs.
  • Create social content, including concept creation and copywriting.
  • Manage content calendar and social channels for assigned shows on Facebook, Twitter, Instagram, Tumblr, Pinterest, and Snapchat.
  • Work collaboratively with internal and external teams to execute creative concepts and marketing strategies for available CW and CW Seed series.
  • Maintain and publish editorial content as needed on site(s) and apps, ensuring the most accurate and timely information and art is being used.
  • Identify new digital marketing trends and apply to current day-to-day execution.
  • Track performance for social engagement; analyze and generate reports for internal distribution to ensure business objectives are being met.

What do we require from you?
  • BA/BS degree in related field preferred.
  • Minimum 2-3 years of relevant experience required.
  • Prior entertainment industry, social media and digital marketing experience required.
  • Knowledge of advertising and promotional terminology and procedures, including, but not limited to, artwork (image formats, graphics, logos, etc.), new technology (online strategies, web sites, digital asset management, etc.) and written (synopses, log lines, running orders, fact sheets, etc.) material.
  • This position requires coming up with cutting edge ideas and approaches of digital technologies applicable to our business which requires a high level of curiosity and "think outside the box" attitude.
  • Proficiency with Microsoft Windows, Mac OSX, Outlook or Entourage, Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, and typography. 
  • Must have good understanding of social media, audience community, trends, etc.
  • Must have copywriting skills and experience in optimizing for social.
  • This position will receive feedback from many departments, it will be critical to maintain a level of humility, empathy, self-awareness and patience to effectively interact with others.
  • Must be able to work in an extremely fast-paced environment and and successfully see projects/tasks through to completion.
  • Must be able to work overtime when needed.


The Warner Bros. Entertainment Group of Companies is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation, gender identity or any other category protected by law.