Digital Campaign Delivery Manager in Newark, New Jersey | DiversityInc Careers
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Digital Campaign Delivery Manager

About the position

Prudential seeks a Manager of Digital Marketing Campaign Delivery to execute high impact communication strategies across Prudential products and businesses. This role offers a unique opportunity to support new digital campaigns within the Customer Office Marketing team that serves as liaison to Prudential’s core business units including retirement/401K, group insurance, asset management, life insurance and annuities. You will get to work in an exciting startup environment where you will be encouraged to expand your skills, test your creative boundaries, share new ideas, and most importantly - have fun.

Job Responsibilities

·        Responsible for execution of direct marketing initiatives using the Eloqua platform to increase customer engagement and retention through the development of integrated multi-channel communications including direct mail, email, on-site display and jump pages.

·        Manage to project plans for marketing/sales campaigns inclusive of securing marketing deliverables, campaign set up, QA, and Execution.

·        Consult with marketing partners to document campaign objectives and functional requirements.

·        Collaborate with cross-functional teams to execute accurate and effective campaigns.

·        Contribute to continuous optimization of campaigns through testing and segmentation.


·        Bachelor’s degree, preferably in Marketing, Business or a quantitative field.

·        4+ years of marketing experience, including email program management, campaign management, or operations.

·        Hands-on experience using Marketing Automation platforms (e.g. Eloqua, Responsys, Marketo, Pardot) building campaigns and creating/editing email HTML code. Eloqua experience is strongly preferred.

·        Excellent interpersonal, communication, teamwork, and presentation skills. Ability to listen effectively and asks relevant questions to gain understanding and insight.

·        Ability to work across functional teams and all levels of the organization

·        Comfortable and effective working in a fast paced, highly collaborative environment, juggling multiple projects and competing priorities while adhering to aggressive deadlines.

·        Strong written and oral communication skills while in presence of executive leadership; expert in MS Office Suite (e.g., Word, PowerPoint, Excel)

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.