Content Marketing Specialist in Newark, New Jersey | DiversityInc Careers
 

Content Marketing Specialist

About the position

PGIM, the global investment management businesses of Prudential Financial Inc., is one of the world’s leading money managers. With offices in 15 countries and over $1 trillion in assets under management, clients rely on our risk management expertise, intellectual capital and creative solutions to realize their investment objectives. Our distinct multi-manager model delivers a broad suite of actively-managed solutions in the areas of public and private fixed income, equities, alternatives and real estate to serve our clients’ needs. We are passionate about delivering investment returns for our clients and dedicated to our greatest asset – our people. Learn more about who we are and how we can work together, please visit: www.pgim.com

The PGIM Marketing team is looking for a Content Marketing Specialist to join our team. As part of our team’s efforts to increase brand awareness, you will help with curating and creating engaging content to showcase the expertise across PGIM and the underlying asset managers. This includes working with key stakeholders at the PGIM brand level, within the businesses and with corporate partners to generate and refine content ideas; write and edit articles, blog posts, infographics, and videos.

We need a creative thinker with a strong background in developing content, preferably for a B2B audience. In addition to excellence in crafting content in written and multi-media formats, you will also need proven project management capabilities.

What You Will Be Doing:

  • Identifying & refining themes for packaging content and determining the format and distribution method for all channels including internal, web, e-mail/newsletter, event, mobile, video, and print.

  • Collaborating with cross-business Marketing, Advertising and Global Communications teams to curate meaningful content, writing and editing web-friendly, engaging articles, infographics and videos for an institutional audience.

  • Developing and maintaining a comprehensive content calendar, including all internal and external distribution.

  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search.

  • Collaborating with Creative Specialists on new web page layouts and imagery.

  • Utilizing data to inform strategic direction.

  • Obtaining all necessary business and compliance approvals.

  • Creating and editing content in web content management system.

  • Assisting with the development of internal and external presentations.

Qualifications
  • Bachelor’s degree
  • Minimum 2 years experience in executing content marketing plans to build an audience

  • At least one year in financial/institutional asset management industry a plus

  • Strong writing skills and ability to craft messages appropriate for different mediums; samples will be requested

  • Strong project management skills and experience managing multiple complex deliverables under tight deadlines

  • Communicates effectively and collaborates well with others with the ability to influence team members of all levels


Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.