Content Campaign Manager

About the position

The Content Campaign Manager, develops, executes and implements content strategy aligned with short-term and long-term marketing targets. They work closely with the ISG Marketing Team and internal Corporate Agency to devise the strategic direction for our Content Strategy in alignment with the Business Unit Strategy. In this role you will:
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Work with Marketing and Corporate partners to create and publish engaging content that moves consumers through the funnel to conversion
  • Ensure holistic view of campaign and content
  • Liaise with content writers to ensure brand consistency
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Help develop an editorial calendar and ensure content team is on board
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention
Qualifications
  • Proven work experience as a Content and Campaign manager
  • Ability to think holistically about content and marketing campaigns
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media
  • Attention to detail
  • Good organizational and time-management skills
  • BS degree in Journalism, Marketing or relevant field
  • B2B, B2B2C, and B2C experience preferred
  • Financial Services experience preferred

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.