Consumer Insights Analyst - Media in New York, New York | DiversityInc Careers
 
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Consumer Insights Analyst - Media


Description

The Data Insights Analyst will perform data runs and analyses through the use of multiple research sources to support the media sales team and consult clients on their media plans for TV & digital. The right candidate will possess the curiosity to gain a deep understanding of audience measurement, consumer behavior, media trends and have an eagerness to tell a persuasive story with their findings.


In this role, the Data Insights Analyst will report to the Insights Manager and will at times collaborate with the Analytics, Content, and Marketing Departments. The Insights team is a shared service department and as a result, projects will span across CoxReps, Gamut and CMG.

Job responsibilities:
  • Access, report, analyze and interpret raw data culled from various syndicated research providers.
  • Transform data points and audience measurement into creative and compelling insights
  • Strategically leverage qualitative data and insights to position CoxReps’ properties to support internal account executives to drive growth and increase sales revenue
  • Align television and digital metrics with audience behavior for applicable research pieces for multi-platform campaigns
  • Review advertising trends alongside consumer insights to identify prospective media opportunities for brands and clients
  • Clearly display research and insights through written and designed deliverables that effectively communicate the message
  • Independently manage project deadlines to ensure the timely delivery of requested insights.
  • Contribute ideas and assist in cultivating concepts during team brainstorm gatherings, working on special projects and partnering with peers and other data departments within CoxReps, Gamut and CMG
  • Collaborate with marketing team to develop data-driven materials and tools provided to sales teams that clearly articulate research and insights
  • Attend and participate in internal meetings as needed; understand business objectives and serve as a vocal subject matter expert when communicating to others
  • Attend and participate in industry-related conferences, workshops and events
  • Keep abreast of industry trends to monitor the ever-changing 

Qualifications

  • BA/BS degree in Marketing, Communications, Business Administration or related field preferred
  • 1+ year experience in a research, insights or sales role at a media agency, broadcast/digital company, or media rep firm
  • Possess excellent verbal and written communication skills
  • Ability to juggle multiple projects and prioritize accordingly in a deadline driven environment
  • Motivated self-starter who has a strong desire and curiosity to learn about media, marketing, brands and advertising
  • Resourceful problem-solver with a willingness and determination to find the best story
  • Ambition to deliver exceptional and impactful insights that drive positive results
  • Extremely attentive to detail
  • Organized and diligent with strong time management skills
  • Proficient in Microsoft Office, specifically PowerPoint and Excel
  • Knowledge of television and digital audience measurement
  • Experience with Scarborough and other Nielsen products as well as Simmons, comScore and Kantar is a plus


About Cox Media Group


Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and Diehards. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

 

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.



Organization: Cox Media Group

Primary Location: US-NY-New York-1 Dag Hammarskjold Plaza

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing