Campaign Manager - Global Business Services in NEW YORK, New York | DiversityInc Careers
 

Campaign Manager - Global Business Services

Job Description
People in this role develop, lead and execute an integrated end-to-end campaign strategy that supports the Category business objectives via a client journey that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads. Responsibilities include leading functional experts responsible for event management and digital & social media strategies to establish a cohort journey across all touch points; leading with digital/inbound marketing; using data driven techniques to determine right tactic and offer mix; analyzing and assessing campaign performance and making adjustments based on findings; driving marketing created revenue with emphasis on new buyers; and responsibility for Demand Generation budgets and Agency relationships.

Client Centricity
  • Understanding of buyer persona, client journey mapping, and audience segmentation concepts Able to tailor campaign design, narrative, execution, and optimization based on deep client insights (e.g. differentiating needs of new prospects vs. up-sell/cross-sell vs. retain/renew; e.g. industry trend data) Outcome: to reach and convert the target buyer today and build advocacy (long-term, mutually beneficial relationship) for the future
Client Experience
  • Understanding of client experience concepts (e.g. storytelling, Omnichannel integration) Ability to create end-to-end buyer journeys that are consistent, compelling, relevant and seamless to the buyer's perspective at each stage in their journey.
Data Analysis & Application
  • Understanding of data-driven marketing approach and closed loop marketing High comfort level with data analysis (including testing parameters and controls), reporting, and predictive application of data on campaigns to achieve campaign targets, optimize funnel and improve cost-per-lead efficiency
Marketing Automation
  • Understanding of marketing automation concepts, programmatic marketing Ability to use marketing automation to segment, personalize, and speed the delivery of marketing tactics across channel and formats into a single, consistent, compelling, and effective client journey
Routes to Market/Sales Channels
  • Understanding of routes to market and sales channels, both direct (i.e. via in-house sellers or eCommerce) and indirect (i.e. through partners) Understanding of marketing and enablement content, processes, or technologies needed to ensure each channel is successful in execution Response handling: ensuring seamless handoffs between marketing and sales
Tactic Measurement & Optimization
  • Understanding of how common marketing tactics are measured (KPIs, benchmarks) Ability to use tactic-specific measurement tools and techniques (e.g. digital analytics software, Google Adwords dashboard) Ability to dynamically adjust tactic elements (e.g. content, creative, placement, or execution) to optimize performance
Tactic Mix Planning & Execution
  • Understanding of integrated marketing (including inbound and outbound elements) and suitability of marketing mix aligned to each stage of target buyer's journey Detailed execution knowledge: e.g. Programmatic, Digital, Events. Able to deliver effective, on-time, on-budget marketing campaign

(JRSS) Campaign Management
  • People in this specialty develop, lead and execute an integrated end-to-end campaign strategy that supports the Category business objectives via a client journey that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads. Responsibilities include leading functional experts responsible for event management and digital & social media strategies to establish a cohort journey across all touch points; leading with digital/inbound marketing; using data driven techniques to determine right tactic and offer mix; analyzing and assessing campaign performance and making adjustments based on findings; driving marketing created revenue with emphasis on new buyers; and responsibility for Demand Generation budgets and Agency relationships.
Customer Experience
  • Understanding of customer experience concepts (e.g. storytelling, Omnichannel integration). Ability to create end-to-end buyer journeys that are consistent, compelling, relevant and seamless to the buyer's perspective at each stage in their journey.


Campaign Managers own the lead-generation strategy and execution and are accountable for campaign performance and revenue goals. At IBM they do so by bringing a specialist, cross functional team together to collaborate on the creation and execution of engaging and compelling customer journeys.

IBM's Campaign Managers bring an audience-first approach to planning and overseeing the campaign strategy, designing the customer journey throughout the life of a project. Key activities include developing, leading and executing an integrated end-to-end campaign strategy to meet campaign goals and objectives within scope and budget.

Additional responsibilities include:
  • Collaborating with and project managing their expert team to plan and execute a compelling journey by incorporating events/F2F engagements, digital and programmatic activities in their strategy.
  • Using data to analyze campaign performance and journey experience, and making adjustments to improve outcomes based on findings
  • Responsibility for Demand Generation budgets and Agency relationships.
  • Driving marketing created revenue with emphasis on new buyers

The successful candidate must be enthusiastic, collaborative, and able to work and thrive in a fast-paced environment. They must execute effectively against multiple projects and deadlines and demonstrate an ability to take initiative, anticipate needs and exercise independent and sound judgment. The successful candidate will be creative, detail oriented, and have an analytical aptitude with a sales mentality.


Required Technical and Professional Expertise

  • BA/BS degree
  • Must have 5+ years of experience in managing marketing campaigns.
  • Experience in driving programs and projects across cross functional teams within an organization.
  • Demonstrated verbal and written communication skills.


Preferred Tech and Prof Experience

  • Degree in Business, Marketing, Communications, Public Relations or other similar creative writing and/or design field is strongly preferred.


EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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